Back when I lived in Philadelphia during college, long before I had any idea what a restaurateur was, or that there could be such a thing as a restaurant empire, I knew the name Stephen Starr. I heard locals and upperclassmen talking about his numerous restaurants in Philly, covering cuisines from France (with a personal fave, Parc) to Japan (Pod), Cuba (Alma de Cuba), America (Jones) and beyond. In my four years, I managed to go to a few of his restaurants, but I knew plenty of people who made it a mission to hit the whole list. Since I graduated, Starr’s reach has expanded even further, with new restaurants in Philly, New York, DC, and even a couple in Florida.
The point is this — locally, Starr was a brand name in Philadelphia, and simply mentioning his ownership of a restaurant usually was enough to indicate it was worth trying (even if some were more successful than others). When researching restaurants in Seattle prior to my first trip, I kept coming up against another name that reminded me of Stephen Starr and his local reputation — Tom Douglas. (You could argue that a better model might be Mario Batali, since Douglas started as a chef, but I call nitpicking.)
Douglas owns 10 restaurants in Seattle, most of which are located downtown. According to our waitress, Douglas has received offers to open spots in other cities, but he always jokes that he likes to walk to work. He’s received the James Beard award for Northwest Chef in 1994, written several successful cookbooks, and started lines of spice rubs and soups (apparently sold at Costco). I’d been hoping to try out one of his establishments my first trip out, but Dan had plenty of food suggestions before we even got to big name brands. Thankfully, we managed to sneak in a brunch at Douglas’s seafood restaurant near Pike Place Market, Etta’s.
First Impressions:
A peek into Etta’s laid-back, neighborly interior.
Etta’s was the second restaurant opened by Tom Douglas, after his inaugural foray, the Dahlia Lounge (located only a few blocks away). Etta’s immediately gives off a hip, casual tone through its combination of open, comfortable leather booths, warm woods, and beautiful, multicolored glass light fixtures hung throughout the restaurant. The space is split into two dining areas, one side holding the bar with larger booths, and the other filled with mostly tables. Pieces of art line the bright red walls, from portraits to scenes of Pike Place and other Seattle spots. Up by the entrance rests a small stack of Douglas’s cookbooks, and a selection of his “Rubs with Love,” which are for sale at the restaurant, or just next door at the Rub Shack takeout counter.
Note the rainbow of light fixtures hanging from the ceiling.
When I made the reservation the night before, the host had asked if we would mind throwing a chair at the end of a booth to fit everyone, but fortunately when we arrived they had a larger table ready for us. The service was speedy, and our waitress was very kind and happy to answer our myriad questions about the menu and the Douglas mini-empire.
Brightly colored walls and local art help promote a relaxed atmosphere near the bustle of Pike Place.
The Food:
Although it features classic comfort food dishes, like corned beef hash and cinnamon french toast, Etta’s focus is seafood — no surprise with it sitting so close to the bay and Pike Place Market. With this in mind, both of my parents and Dan opted for the Dungeness Crab Eggs Benedict. Leah and I went more land-based: she ordered the Etta’s Breakfast, and I gave into my well-established weakness for Mexican brunch with the Chorizo and Egg Tostadas. And of course, there was dessert. We all shared a piece of the famous Triple Coconut Cream Pie, world-renowned and sold at all of Douglas’s restaurants.
The Dungeness Crab Eggs Benedict — when eggs aren’t decadent enough, add some shredded crab meat (and hollandaise, of course).
The Dungeness Crab Eggs Benedict (house english muffin, spinach, crab-butter hollandaise) arrived simply plated and generously doused in hollandaise sauce. The english muffin, along with the rest of the baked goods offered at Etta’s, is sourced from Dahlia Bakery, the takeout offshoot of Dahlia Lounge (Douglas’s reach is far and wide), and you could tell this muffin was freshly made. The bread was plump and chewy, with a crunchy toasted top that held up well against the slathered crab-butter hollandaise. Thick shreds of crab meat poked out from under the egg, and while my mother thought the dungeness lacked flavor, my father and Dan seemed to really like it. For what it’s worth, the small bite I had seemed relatively crab-forward. All three agreed the eggs were well-executed, although I thought the ones on my mother’s plate were a little overdone and lacked my preferred level of yolk runniness.
Leah also seemed to enjoy the eggs in her Etta’s Breakfast (two eggs, ham, steak or bacon, home fries), which she got over medium. Now here there seemed to be some very loose yolks on display. Obviously, as a vegetarian, she opted out of the ham/steak/bacon option, getting a side a fruit instead. The only slip-up at Etta’s came from the homefries. Dan, of exceptionally sensitive palate, immediately detected that the potatoes had been fried in bacon-fat, which we confirmed with our waitress (though it doesn’t say this on the brunch plates descriptions, it is specified on the list of a la carte sides). The waitress was very apologetic, offering to bring Leah more fruit or bread. We all agreed it probably would have been best to comp us Leah’s dish (or the dessert) to make up for the mistake (since Leah was clearly going for a vegetarian option), but at least the staff at Etta’s admitted the error and was properly apologetic. As it happens, the potatoes were pretty tasty, cubed relatively small and with a snappy outer crust and starchy, soft interior.
The Chorizo and Egg Tostadas, one of my favorite dishes of my whole Seattle visit.
I was a little nervous about foregoing the seafood option at a fish-centric restaurant, but my Chorizo and Egg Tostadas (gabino’s guacamole, roasted tomatillo salsa, cotija) sent me over the moon. I had been tempted by the shrimp and grits, but our waitress steered me to the tostada, explaining her love of the dish, and revealing that it was a much improved reworking of the previously lackluster Huevos Rancheros. Unlike the other brunch items, my dish arrived in a shallow oval bowl, inside of which were two 6-inch fried tortillas, sitting on a layer of mashed black beans, and topped with a scrambled egg/chorizo mix, shredded lettuce, sour cream, guacamole, cotija cheese, and a few sprigs of cilantro. I can’t go on enough about the one-two punch of flavor and textural contrast in this dish — the earthy black beans, the spicy chorizo bolstered by the creamy scrambled eggs, the refreshing lettuce and guacamole, the salt of the cotija and the crunch of the tortilla, it was just a savory, satisfying combination of the best of breakfast and lunch tastes. Boldly spiced and filling, it was an ample portion that stayed with me for the rest of the afternoon (well, the pie helped, too).
Triple Coconut Cream Pie: Say hello to the coconut king.
Speaking of, the Triple Coconut Cream Pie (with shaved white chocolate) definitely lived up to its reputation. This was a dessert I had read about on CakeSpy, had seen highlighted on Chase Sapphire commercials featuring the Top Chef Seattle winner, and had discovered endless rave reviews on Yelp and the Internet at-large. My mother and I had actually considered making it for our Jews-do-Christmas-Eve dinner (in fact, we ended up making Pecan Praline Bread Pudding, since the pie at Etta’s was too good to be topped). Now the triple aspect comes from the infusion of coconut throughout each structural element of the pie — there’s coconut in the crust, the pastry cream is half coconut and half cow’s milk, and the topping is coconut whipped cream (along with curls of shaved white chocolate and toasted coconut). As I mentioned before, this item is served at every Tom Douglas restaurant, and once you dig in, it’s clear why. If you’re a fan of coconut, this pie is manna from heaven. You can’t escape the flavor, and the pie itself is just a testament to the craft — a sweet, buttery crust that stands up against the filling, thick, decadent pastry cream strongly tasting of vanilla and coconut and perfectly eggy and custardy, leading you into the fresh whipped cream and the sweetness of the white chocolate. The toasted coconut gives the barest break from the sugar, and is the cherry on top of a beautifully composed dessert, from the delicately piped whipped cream to the stiff custard that clings to your fork like a great pudding. Yup, I bought the hype, I drank the Kool-aid, and where on Earth can I get a slice of this coconut nirvana on the East Coast?
Final Thoughts:
They even offer complimentary Swedish Fish at the front — how can you beat that?
I would definitely recommend a trip to Etta’s the next time you’re in Seattle. Not only does it offer a sampling of the Tom Douglas oeuvre, but you end up in a great location and get a satisfying meal to boot. My only gripe would be the mix-up that occurred with Leah’s dish, which could be easily remedied in the future with a few edits to the menu’s descriptions. I’m hoping I’ll get to try out some more Douglas ventures on my next visits — I’ve heard wonderful things about the Brave Horse Tavern, and Serious Pie (you know I have to see how Seattle pizza compares to NY dough). While Stephen Starr expands his gastronomic galaxy across the East Coast, I think it’s admirable you can’t separate Tom Douglas from Seattle. It makes me feel like I’m getting a taste of the city from a man who truly loves where he lives. I’m sure it’s just as much of a tourist-bid as the stalls in Pike Place, but for an out-of-towner just getting her bearings, I’ll buy into it, hook, line and sinker. Plus, the man just makes a damn fine piece of pie.
Etta’s
2020 Western Avenue
Seattle, WA 98121
Experimental Gastronomy 