Sometimes You Feel Like a Legume: Dinner at Peanut Butter & Co.

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I am a peanut butter freak, and I’ve discovered it’s an ailment that has only gotten worse as I’ve aged. When I was younger I used to be very picky about the quality of the peanut butter I tasted — Ritz Bitz was authentic enough for me, but Lord, the indignity of lowering myself to the artificial flavor of Peanut Butter Captain Crunch. I was a loyal Jif girl, and looked down my nose at other peanut butter brands. And though I’d like to think that my palate has gotten more refined as I’ve gotten older, my love of all things peanut butter has curiously grown by leaps and bounds, breaking free of my previous (mis)conceptions and invading all aspects of my eating (did you know peanut butter tastes great with yogurt? salads? cheese?).

Way back in April of last year I mentioned my desire to visit Peanut Butter & Co., and now I am proud to say I can finally check that item off my NYC food-list. I’d heard about Peanut Butter & Co. years ago, but had never found the time to go downtown and visit their store, nor even try their line of peanut butters that I’ve seen slowly expand through the tri-state area. Thankfully, Laura, my partner in crimes-related-to-pb & j (see our Jam Crawl and our visit to Bantam Bagels), was kind enough to take me to dinner at PB&Co. as a belated holiday present. It was a trip nearly a year in the making, but for a peanut butter devotee such as myself, it was a decidedly necessary pilgrimage to the Valhalla of cream-and-crunchdom.

 

First Impressions:

Peanut Butter & Co. is located in Greenwich Village, just off of Washington Square Park and the hub of NYU. It obviously benefits from being so close to a huge student population, and its menu of sandwiches, cookies, brownies and ice cream seems tailor-made for hungover college kids.

The counter at PB&Co., with the kitchen behind taking up nearly half the cafe's space.

The counter at PB&Co., with the kitchen behind taking up nearly half the cafe’s space.

The photos I had seen of the cafe made it seem like a large space, but standing outside the doors it became clear that it’s a relatively shallow store, with nearly half of the real estate taken up by the kitchen and counter. Entering the cafe, you find the cashier to the left, a small retail section in the back featuring the titular line of peanut butters, merch, baked goods and drinks, and then to your right a collection of tables, seating probably the same amount of people as the average Manhattan Starbucks. The decor is friendly and pared down, the exterior of the store painted bright blue and white, and the inside evoking a classic American kitchen with pastel yellow walls covered in vintage advertisements for peanut and sandwich products.

Vintage ads show the legacy of peanut butter's place in American hearts.

Vintage ads show the legacy of peanut butter’s place in American hearts.

Honestly, I had no idea Marshmallow Fluff came in flavors other than "marshmallow."

Honestly, I had no idea Marshmallow Fluff came in flavors other than “marshmallow.”

The service style is a little odd. There’s no table service (you order at the counter), but they do bring your food straight to your table … sometimes (we had to go up and fetch our own dessert). We also encountered a somewhat strange scenario during our visit — generally, PB&Co. has a faucet at the counter that dispenses regular NYC tap water (since everyone including Barney knows that PB leaves you pretty parched), but it was broken, and therefore covered to prevent anyone trying to use it. This meant that when we asked for tap water, the cashier told us our only option was to buy a bottle of water, citing a violation of NYC health chodes to fill a customer’s glass from a tap behind the counter. Now, granted I don’t know the health code, but you’d think they could have gotten a cooler or filled a pitcher, rather than forcing people to pay and engendering ill will. But then again, it seems to be a bustling place with a steady stream of customers, so perhaps they think they’ll just try to get a few more bucks out of folks until someone really puts up a fight.

 

The Food:

Tempting, but perhaps a bit much for the first visit.

Tempting, but perhaps a bit much for the first visit.

In order to get the most out of the PB&Co. menu, we opted to split two sandwiches and share a dessert, ordering The Elvis, The Heat is On Sandwich, and the Bananarama Sundae to finish up. All of the sandwiches are served with both carrots and PB&Co. brand chips, which helps to fill out the plate a little bit. Not surprisingly, our sandwiches were ready in no time, so we could get down to some serious chewing.

 

The Elvis, perhaps underserved by a lack of bacon.

The Elvis, perhaps underserved by a lack of bacon.

The Elvis (“A grilled peanut butter sandwich, stuffed with bananas and honey”) is offered with an optional addition of bacon, and part of me regrets deciding to go without, because I think it would have added that extra salt and crunch the sandwich needed. The sandwich was very uniform in texture, soft and gooey from being grilled. Now both Laura and I agreed that almost any sandwich improves with grilling, but in this case, because of the melted quality of the peanut butter, it was nearly impossible to tell that we had chosen PB&Co.’s “Crunchtime” crunchy peanut butter, which I had hoped would mix things up a bit in terms of mouthfeel. The flavor was certainly pure and strongly peanutty, and ended up being the dominant note of the sandwich. I have to question the cafe’s definition of “stuffed” here, because both the honey and the banana seemed conservatively applied, getting lost in the melting swirl of the peanut butter. Still, you can’t fault the combination of flavors as a classic, and I thought the peanut butter itself was top notch. There’s just something so delightful and nostalgic about the oozing, gooey drip of peanut making your fingers sticky and forcing you to lick it off like a 5 year old. But Laura and I concurred that The Elvis was very much a sandwich we could have made in our own kitchens (even with PB&Co.’s own product), and gotten more bang for our buck.

 

The Heat is On Sandwich — not quite a Thai dish, but an interesting play on flavors.

The Heat is On Sandwich — not quite a Thai dish, but an interesting play on flavors.

The Heat is On Sandwich (“Spicy peanut butter and chilled grilled chicken, with a little bit of pineapple jam. Like a Thai satay — only better”) was definitely the most interesting dish of our dinner, and I’m glad that Laura convinced me to order this over another meatless option. The title refers to PB&Co.’s spicy variety of the same name, and I was a little nervous about how hot the spread would be. It turned out to have a substantial kick to it, with the inherent sweetness of the peanut butter up front and the cayenne really coming through on the back end. The chicken was firm yet moist, although it mostly served as a vehicle for the peanut butter’s dominating flavor. Similarly, it was hard to discern the pineapple flavor of the jam, although I appreciated the gelatinous texture and the jam’s use as a cooling element against the spicy peanut butter. Although PB&Co. describes it as similar to a Thai sandwich, I found it lacked the soy/umami taste that separates satay sauces from regular melted peanut butter. We got the sandwich on toasted whole wheat bread, and I had hoped that meant the entire sandwich would be grilled (see comment about the benefits of grilling above), but alas, the toaster touched the bread only. This was certainly a more creative and more filling sandwich than The Elvis, and I could see this being a knockout dish if it was first grilled, and then had the pineapple jam applied.

Now before I even comment on our sundae, let’s take a moment to discuss proper ice cream serving etiquette. Ice cream sundaes, if served in a tall glass or high-rimmed bowl, should come with long-handled spoons, preferably metal ones. Otherwise you’re left with an inadequate tool for digging deep to the bottom of the bowl to scoop out lingering hot fudge or an errant chocolate chunk, and risk getting melted ice cream all over your hands in the process of excavation. (This pertains mostly to hard-style ice creams — a soft-serve Carvel sundae, for example, will yield easily to a plastic spoon.)

The visually pleasing, if haphazardly constructed Banarama Sundae.

The visually pleasing, if haphazardly constructed Banarama Sundae.

The Bananarama Sundae (“What a banana split! Three scoops of ice cream, sliced bananas, graham crackers, peanut butter, Marshmallow Fluff, whipped cream and chocolate sauce. Wonderful for sharing, if you are so inclined”) was cutely served in a large mug, but arrived with only flimsy plastic spoons with which to tackle it. This made it difficult to get a bite that involved all of the elements of the dessert, especially considering the middle layer of solid chocolate ice cream. It was aesthetically pleasing, with a large dollop of whipped cream on top, drizzled with chocolate sauce and graham cracker crumbs. Generally the sundae comes with vanilla ice cream, but PB&Co. had sold out of it earlier in the day (a testament to the appeal of their ice cream, since it continues to be frigid in NYC). We opted for chocolate ice cream as the base of the dessert, and I’d actually recommend requesting it over the vanilla if you have the chance. I liked all of the individual components of the sundae, but once you dove in it seemed like the construction wasn’t given proper attention. I’ll admit I’ve become a bit biased about this after experiencing the intense consideration that goes into Big Gay’s Salty Pimp — first sea salt, then dulce de leche in the cone, then ice cream, etc. Here the Bananarama had chunks of graham crackers on the bottom, covered in peanut butter and Fluff, then the ice cream, then the whipped cream, chocolate sauce, and graham cracker crumbs. That meant that you had to struggle to get through the ice cream to reach the crunchy crumbs and gooey Fluff, which over time stiffened up to make things even more difficult. Initially it was super goopy and true-to-name fluffy, but by the end (and trust me, we didn’t dilly-dally, since Laura is as much of a fast-eating food honeybadger as I), everything had started to congeal and required a dedicated application of elbow grease. An easy solution would be to replace the chocolate sauce with hot fudge (frankly, always a good choice), which would have kept the Fluff warmer for longer, and allowed better mixing with the graham crackers and peanut butter sauce. And just like The Elvis, Laura and I felt like there was a serious lack of bananas — why so skimpy on the fruit, PB&Co.? But as a positive, the Bananarama allowed us to sample a variety of the toppings offered, so I’ll be able to make a more strategic order the next time I stop in.

Final Thoughts:

My trip to Peanut Butter & Co.’s cafe was a great holiday present, and I’m grateful to Laura for taking me. Overall, it’s a cute homestyle spot offering familiar and comforting, if somewhat pedestrian fare. I’m happy I visited and sampled the savory menu, but I think if I go back it’ll be when the weather warms up so I can try out some of their other ice cream options (word on the street is that their milkshakes are killer). When it comes down to it, unless I suddenly develop a serious allergy, peanut butter is going to be a big part of my life for the foreseeable future.  For all of the quibbles I have about the food at their cafe, I have to applaud Peanut Butter & Co. for giving peanut butter a proper place in the spotlight, and helping to spread George Washington Carver’s message of brotherhood and legume love.

 

Peanut Butter & Co.

240 Sullivan St. (between 3rd and Bleecker)

http://ilovepeanutbutter.com/sandwichshop

Brief Bites: 5oz Factory

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I’ve never actually been to Wisconsin, but people there seem to have their priorities in order. After all, this is the state that proudly declares itself “America’s Dairyland” on its license plates, and counts a foam wedge of cheese as acceptable haberdashery. Oddly enough, there seems to be a growing faction of Wisconsiners (Wisconsonians? Wisconsonites?) injecting a little Midwest into NYC, from the venerable Michael White to Gabe Stulman’s “Little Wisco” restaurant group. The latest entrant is the more casual sandwich/frozen custard shop 5oz Factory. It doesn’t take a genius to surmise that my interest was peaked by the promise of a grilled cheese and ice cream, so in this edition of Brief Bites, we check out if these cheeseheads live up to their reputation.

 

The Set Up:

The well-appointed but compact interior of 5oz Factory.

The well-appointed but compact interior of 5oz Factory. Note the adorable cow cutout scene in the bottom right window.

5oz Factory is located just northwest of Washington Square Park, and is clearly geared towards NYU students, a few of which Jacob and I saw during our meal. I had anticipated more of a cafe in the style of Wafels and Dinges, but I guess real estate is pretty pricey so near the park. 5oz Factory’s layout is pretty bare bones, mostly a sandwich/custard counter with a couple of tables  and stools lining the front window for dining in (although the staff preps everything as if it were for takeout). The shop’s interior design has a little more spark to it, however, featuring cutouts of cows, warm light wood, pastel colors, and bright mom’s kitchen-esque tiles on the back wall of the custard/sandwich prep space. I especially liked the window into the kitchen, which allows customers to see their “cheese melts” being assembled.

The back of the store features a view of the melt prep in action.

The back of the store features a view of the melt prep in action.

 

The Bites:

 

When we paid a visit, 5oz Factory seemed to be a bit in flux. Posted around the restaurant were signs with changes to the menu, featuring some seasonal additions, as well as some alternate recipes for the sandwiches (since writing, the website has finally updated their menu) The basic categories remained, however: Grilled Cheeses , Market Sides, and Frozen Custard. Jacob and I split the “5oz Factory Melt” and the “Short & Sweet” sandwiches, followed by a 5oz portion of frozen custard with a few toppings.

Our melts arrived snugly wrapped and labeled.

Our melts arrived snugly wrapped and labeled. The identifying stickers were on the bottom, holding the paper shut.

Though our order (both sandwiches and custard, which were placed separately) took a while to arrive, I was happy to see that our melts were well-griddled, dark brown and crusty without veering into burnt territory. They came wrapped in classic deli brown paper, and were taped shut with a sticker that denoted the sandwich’s name. Under the brown paper a layer of tin foil kept them warm, and I was happy to see the gooey, stringy mess of cheese that came from pulling apart the halves.

The 5oz Factory Melt, with the medley of cheeses seeping out from between the layers.

The 5oz Factory Melt, with the medley of cheeses seeping out from between the layers.

The 5oz Factory Melt (Cheddar, Swiss, Gruyere & Colby on Homestyle Brioche) is the straight-forward grilled cheese you’d largely expect it to be. I loved the combination of cheeses, the sweet nuttiness of the Gruyere standing out amongst the milder Swiss and Colby, and pleasantly intermingling with the salty sharpness of the Cheddar. While I thought the brioche was the perfect vehicle for our second sandwich, here I felt like the thick-sliced bread muscled in on the cheese. I was raised on thinner-style grilled cheese sandwiches, however, so it may just be a matter of personal preference. My perfect grilled cheese lets the sandwich filling shine, so I’d rather have a slimmer Pullman slice as the bookends to my melt.

 

The Short and Sweet --a rare instance of my enjoying pickles.

The Short and Sweet –a rare instance of my enjoying pickles.

While the 5oz Factory Melt was a solid, if slightly pedestrian dish, the shop’s sandwich-making skills really shined with the Short & Sweet (Horseradish Chive Havarti, Swiss, Roasted Mushrooms & Cornichons, Sprecher’s Black Bavarian Beer Braised Short Ribs on Brioche). I’ve waxed rhapsodic many a time about my newfound love of short ribs, and the meat showcased here had clearly been braised to juicy tenderness. What made this melt more successful than the basic grilled cheese was the strategic mixing of textures and flavors, from the shredded, moist short ribs with a hint of sweetness from the beer braise, to the earthy mushrooms and briny cornichons still giving a little crunch, to the gooey mess of the cheese, featuring herby spice from the Havarti and a smoother underlying Swiss. This may seem like a lot of disparate elements fighting for attention, but the sandwich was well constructed, so the dominant meat and cheese factors were highlighted by the other components. As I mentioned above, I was a big fan of the use of brioche in this melt. In this case you need the thick and toasted pieces to hold together the messy innards. (Examining the menu further, it seems that 5oz Factory offers only brioche, trenchers, and gluten-free bread for their melts, so of those options, brioche seems like the most obvious choice for both of our sandwiches.)

 

Our foray into 5oz Factory's frozen custard, piled high with stellar whipped cream.

Our foray into 5oz Factory’s frozen custard, piled high with stellar whipped cream.

Like Shake Shack, 5oz Factory offers their frozen custard in three forms: plain with optional toppings, spun into a shake, or blended with said toppings as a concrete (or “Moozy Muddle”). Looking over the Moozy Muddle menu, Jacob and I struggled to come to an accord about our desired toppings. The truth is, we have different priorities when it comes to ice cream-style desserts — Jacob wants a more straightforward, smoother product with an emphasis on the dairy, while I’ve always been a fan of as many mix-ins as possible (my McFlurry of choice features both M&Ms and Oreos, natch). We finally decided to forego the preset items and have a basic sundae. Aside from the standard chocolate and vanilla custard, 5oz Factory cycles through seasonal flavors, such as espresso, caramel, and peppermint. We opted for a swirl of vanilla and chocolate custard, topped with Ghiradelli chocolate sauce, caramel, and Organic Valley unsweetened whipped cream. Our server also tossed a few custom-made cowhead-shaped gummies on top.

A closer look at those cute cow gummies.

A closer look at those cute cow gummies.

Now as I mentioned in my review of the Shake Shack fries, Jacob is a connoisseur of the Shack menu, and a huge fan of their frozen custard. I, on the other hand, hold Rita’s to be the epitome of commercial custard. Rita’s tends to be slightly sweeter and thicker than Shake Shack’s offering, and I think I liked 5oz Factory’s custard more than Jacob because of this. The vanilla and chocolate flavor was stronger than the Shack’s more subtle taste, and I loved the texture of the custard, which verged on the chewiness of New England ice cream (no seriously, that’s a thing: http://sweets.seriouseats.com/2012/09/herrells-ice-cream-steves-boston-massachusetts-flavors.html). Surprisingly, the most memorable aspect of our dessert was the whipped cream. My unrepentant adoration of Reddi-whip generally sets a pretty low bar for me in terms of whipped cream flavor, but I could honestly discern a difference in quality by using the organic milk. Even though Organic Valley is sold in supermarkets and hardly straight off the farm, I could taste a real freshness in the cream, and you can tell from the picture that it looked more like homemade whipped cream than the kind squirted out the can and straight into your mouth at 3 in the morning (what? we all have our low moments).

 

The Last Licks:

I couldn’t tell you how closely 5oz Factory hews to the authentic Wisconsin experience, but I certainly appreciated the Midwestern charm of its offerings. It’s unfortunate that New York features such a high number of sandwich, grilled cheese, and frozen dessert purveyors, so you really have to offer a standout product to stick out of the crowd, and relying on home state pride doesn’t automatically guarantee superior quality. I’m not sure I’d recommend the shop as a destination spot for those farther afield in the city, but if you’re hanging around the NYU hub, 5oz Factory is a strong option for filling and hearty sandwiches and desserts. It’d probably be pretty nice to grab a custard in the summer and sit in the park, actually. Is 5oz Factory the next Melt Shop? Probably not. But I’d say that purely on the basis of dairy-use, they do their Cheesehead brethren proud.

 

5oz Factory

24 W. 8th St (between 5th and MacDougal)

http://5ozfactory.com/