Snacks by Subscription: The Nibblebox by Graze

 

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I like to think of myself as selectively sheep-like. I dislike arguments too much to be truly iconoclastic, and I’ll admit there have been a number of times in my life where I’ve given in to the hype and found myself reveling in doing something “trendy.” I remember one class in high school where all the kids stood in a circle, and a good 90% of us were wearing some version of blue jeans and Converse shoes. And I’ll admit, I breathed a sigh of relief that I was amongst that majority. Maybe it’s lame, maybe it’s letting the man get me down, but I think most high schoolers are pro-conformity at times.

So what item of Maggie’s Trendwatch 2014 is on the docket today? Subscription boxes, specifically the “Nibblebox” by Graze. These boxes are all the rage right now, from snacks to drinks to pet treats (no joke, Barkbox is a thing). I’d given a few of these as gifts — most recently going in with my brother on a Julibox subscription for my mother’s birthday, wherein she receives a monthly box full of the ingredients and instructions for curated cocktails. Unfortunately, as fun as these boxes are, in general they’re not particularly wallet-friendly (bang for your buck wise), so I’d resisted the nagging Facebook ads asking if I was really sure I didn’t want to try Naturebox.

What made me finally break down and submit to the tides of trends was an article from (who else) Serious Eats, reviewing a number of popular boxes. They gave high praise to Graze, and with a coupon code that got me a free box, I figure it couldn’t hurt to see what all the hubbub was about.

 

I picked Graze over the other highlighted boxes for several reasons, starting with their emphasis on variety (and ending, in a silly but still true reason, in the fact that they’re originally British). In almost all of my food-related ventures, I’m happiest with a smorgasbord of options — Chex Mix, Frito-Lay Munchies, Ben and Jerry’s Half-Baked (unintentional pot-theme acknowledged). You only have to look at my posts about Pike Place or Mad Sq. Eats for proof of my utter joy at all the choices. Graze’s website encourages you to be wild with your choices. After signing up, you indicate any dietary restrictions or allergies, and then dive into the snack selection. Every item has a range of rating buttons — Trash, Try, Like, and Love. The automatic baseline is “try,” meaning you’ll get sent that item once in a blue moon. Like means you’ll get it semi-frequently, and Love means you’ll have it in nearly every box (which, depending on your preference, comes weekly, fortnightly, or once a month). Trash, as you might imagine, means you’ll never see that item in your Nibblebox.

And to make establishing your preferences even easier, each snack has a drop down list of ingredients, allowing you to search by individual components. In my case, that meant calling up all the snacks with orange in them, in order to Trash any that combined it with chocolate (I’m still working on warming to citrus+chocolate). Aside from this, I left most things at Try, enticed by all the potential box-fillers, from savory to sweet, barbecue to curried to wasabi-flecked to tropical in flavor.

 

My free Nibblebox by Graze, enabling my weaknesses for mini things and variety packs.

My free Nibblebox by Graze, enabling my weaknesses for mini things and variety packs.

Within a week of my signing up, my Graze Nibblebox appeared, all components aside from the food itself noted as recyclable. Opening up the slim cardboard box revealed four labeled (and decorated) snack packs, with a booklet explaining how Graze works, offering coupons for friends, and providing nutrition and allergen and a “best by” date information for each snack. My free box came with Dark Rocky Road, Pomodoro Rustichella, Summer Berry Flapjack, and Tutti Frutti.

 

So how did the snacks stack up? Overall, I was pretty pleased with the well-rounded nature of the Graze box — three out of four snacks did skew sweet over savory, but they were each distinct in their flavor profiles and textures.

 

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The Pomodoro Rustichella, inspiring a desire to try to make tomato-romesco sauce.

The Pomodoro Rustichella, inspiring a desire to try to make tomato-romesco sauce.

 

My favorite ended up being the Pomodoro Rustichella (cheese croutons, tomato baguettes & tomato & herb almonds), which may be due to having it last after the sweetness of the other three items, or the fact that I generally have oats/unsalted nuts/dried fruit as my afternoon snack, so the Pomodoro Rustichella was a big departure from my routine. The little baguettes looked like the breadsticks you’d get with your school lunch cheese dip and crackers, but they had a much stronger tomato flavor, reminding me of the borderland of a pizza right where the sauce meets the crust (hints of tomato paste, pepper, oregano). The tiny croutons were Ritz-Bitz sized, and only somewhat cheesy, as if just dusted with parmesan. But the best element of the Pomodoro Rustichella was the tomato & herb almonds. I was initially skeptical of a tomato/almond combo, but it was actually a great pairing of the inherent sweetness of the nuts with the acidity of tomato (full disclosure, almonds are my favorite nuts, so I was possibly predisposed to like these). When eaten together, the Pomodoro Rustichella is most reminiscent of a deconstructed take on “Pizzeria” flavored Combos, and I mean that in the best way possible.

The Tutti Frutti (blueberry infused cranberries, pineapple, cherry infused raisins and green raisins) and the Summer Berry Flapjack (rustic rolled oat flapjack with berry-infused cranberries), were both fairly straightforward, with the exception of the Britishism “flapjack,” which does not refer to our American pancakes, but rather to an oat bar made with golden syrup. They both featured “infused” fruit, which is used in a lot of Graze’s snacks, according to their website. I’m not sure I’m totally hooked on the concept — I happen to like the way cranberries taste naturally, and so the ones in the flapjack reminded me most of the generic “berry” flavor used in candy and cereal. In the case of the Tutti Frutti, I thought it actually undercut the simplicity of the snack — if I’m going to have a variety of dried fruit, why not just give me dried blueberries and cherries, rather than “infusing” cranberries and raisins? This was by far my least favorite snack, although I liked the dried pineapple enough to look for other Graze snacks featuring it and move them to “Like.”

 

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The Summer Berry Flapjack, unintentionally educational in terms of cultural diversity.

The Summer Berry Flapjack, unintentionally educational in terms of cultural diversity.

The Summer Berry Flapjack had more going for it, since the infused morsels were sprinkled throughout. With the highest caloric value, the Flapjack pack was filled with 3 miniature bars, just enough to feel satisfying, but still sugary enough to seem like an indulgence. Even with the generic berry flavor of the craisins, the flapjacks were soft and fresh, well-preserved in the Graze plastic pack several days after my box arrived.

 

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My favorite snack -- Dark Rocky Road, although it did make me want to go to Trader Joe's.

My favorite snack — Dark Rocky Road, although it did make me want to go to Trader Joe’s.

I’m sure it’ll come as no surprise that my favorite sweet snack was the one with chocolate. The Dark Rocky Road (Belgian dark chocolate buttons, cranberries and pecans) was made of simple components, not so different from the trail mixes you can find at Trader Joes. I really appreciated the proportions of the snack — it was heavy on the cranberries, but they didn’t skimp on the chocolate buttons and pecan halves.  Although they don’t list the cacao percentage on the website, the chocolate seemed like it was slightly better quality than a Hershey’s Special dark, and the plain cranberries and raw pecans paired wonderfully with it. The only thing that would have made this better would be to salt the pecans — the chocolate isn’t dark enough to be really bitter, so the contrast of salty and sweet would be more present with a little extra seasoning.
Let’s be honest with each other — these boxes are never going to beat the bulk bins at the supermarket for economic efficiency. But for the curious (and semi-lazy) snacker, Graze offers up a good deal. They allow you to choose your level of engagement with your food choices, from eyes closed eeny-meeny grab-bag to intensive curation through the “Love” rating. Personally, the reason I liked Graze was because it pushed me to try new things, so I can’t imagine picking “Love” for many snacks unless something blew me out of the water. I do have another Graze box coming, but I stepped it back to bimonthly, so that my Graze subscription is only a little more expensive than my Netflix. It’s an indulgence, but a fun one that doesn’t do too much damage to your wallet, and with the option of a free box to start, why not give it a shot (if you want a freebie, click here: https://www.graze.com/us/p/YJV6G1V4U)? C’mon, underneath aren’t we all just a little made of mutton?

 

https://www.graze.com/us/products 

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Brief Bites: Wafels and Dinges Cafe

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(Welcome to the inaugural edition of Brief Bites, in which I attempt to highlight one or two dishes and keep my word count to slightly less than Dostoevsky-levels. We’ll see how it goes.)

My best friend in 3rd grade was a girl named Kathlien, who had moved to Larchmont from Belgium a few years before we met. At that point, I couldn’t have pointed  Belgium out to you on a map, let alone tell you what Belgians ate, but Kathlien and I shared a common love of boxball, Barbies, and eating as many Girl Scout cookies as we sold, so I was basically a shining example of youthful multiculturalism. Eventually her parents’ careers took the family back to Ghent, and Kathlien and I grew up and apart. Perhaps my early brush with Belgian culture left me predisposed to view the country positively, but even now I can’t help but view Belgium with a kind of reverence. After all, this is the nation that lays claim to my favorite kind of beer (Belgian strong ales like Delirium Tremens), amazing waffles, delicious cookies (Biscoff), Godiva chocolate, and freaking french fries. Oh yeah, and they have some neat art and stuff, too (Rubens’ Prometheus Bound, anyone?).

So while this seemingly Willy-Wonka-wonderland of my favorite foods lies far across the vast Atlantic, the best I can do for now is sampling a bit of Belgian bravura at the new brick and mortar location of Wafels and Dinges, down at the bottom of the East Village on 2nd and Avenue B.

 

The Set Up:

A very official plaque establishing Wafels and Dinges as missionaries of the gospel of Belgian desserts.

A very official plaque establishing Wafels and Dinges as missionaries of the gospel of Belgian desserts.

Wafels and Dinges, known for besting Bobby Flay in a Waffle (er, wafel?) Throwdown (the victorious wafel is now on the menu), and for tempting the hearts and stomachs of many a drunken NYU student with their truck parked almost nightly near Astor Place, has been roving NY for over half a decade in cart and truck form. Their first permanent store opened last month, conveniently just a few steps away from the owner Thomas DeGeest’s East Village apartment. The sizable cafe occupies the corner of the block, and the open and airy space features the same tongue-in-cheek whimsy of their portable locations (such as a plaque on the front wall declaring this the “Belgian Ministry of Culinary Affairs: Department of Wafels”). The outer walls are basically all windows that can be opened up to the air, and the interior is decorated in an industrial style that mimics the look of the food trucks — yellow and black painted metal, unfinished steel, antique waffle irons hanging along the walls. A glass-enclosed kitchen/bar area occupies the front half of the store, with a collection of tables and chairs in the back. We happened to visit at the tail end of National Waffle Day (too late to catch the crowning of Mr. and Mrs. Wafel, alas), but the cafe was still decked out in plenty of cute blackboard drawings and taped-up artwork proclaiming wafel devotion. Aside from their food and drink offerings, the Wafels and Dinges cafe sells merchandise and house-endorsed items like speculoos spread, maple syrup, cookies and imported Belgian products.

The inside of the cafe is decked out in the familiar colors of the W&D trucks and carts.

The inside of the cafe is decked out in the familiar colors of the W&D trucks and carts. Note the glass-enclosed kitchen/bar area, where you can watch some wafelcraft in action.

Vibrant displays of dinge devotion next to the Mr. and Mrs. Waffle scorecard.

Vibrant displays of dinge devotion next to the Mr. and Mrs. Waffle scorecard.

 

The Bites:

The Wafels and Dinges cafe offers the same menu as found on their trucks, along with the shakes and sundaes, espresso drinks, and some savory wafels that are exclusive to the store (like the 2nd Street Salmon Special, which is like a bagel and lox platter, only on a waffle). Jacob and I decided to get a wafel (in honor of the holiday), and a milkshake to take advantage of the location’s offerings.

The variety of wafels -- Brussels on top, then Liege, then mini wafelini, and the Quarte and Stroopwafels on the bottom row.

The variety of wafels — Brussels on top, then Liege, then mini wafelini, and the Quarte and Stroopwafels on the bottom row.

 

We selected the Liege Wafel with Nutella and sliced bananas. Wafels and Dinges offers two main types of waffles: the Brussels waffle, which looks more like the familiar dining hall/IHOP model and is rectangular and airy, and the Liege waffle, which is thicker, less uniform in shape, chewier and denser (kinda like if Eggo waffles were artisanally-crafted). After selecting your wafel type, you then get to pick what kind of “dinges”, or toppings (ranging from dulce de leche to plain butter to walnuts), you’d like on your wafel — the first for free, and the rest come at an additional cost.

All hail our Liege, Lord of the nutella and bananas (nothing like a bad feudalism joke).

All hail our Liege, Lord of the Nutella and bananas (everyone loves a bad feudalism joke, right?).

I’ve actually never had the Brussels wafel, since the Liege is just so good. Unsurprisingly, this classic W&D menu item lived up to expectations — just as satisfying as the first one I ordered from the truck. Really, you can’t go wrong with a killer combo like chocolate and bananas. The contrast of the cold, freshly sliced bananas against the warmer smooth Nutella, and the chewy, slightly caramelized wafel made each bite a complex mishmash of temperature and texture. The only improvement would have come from warming the wafel more, or serving it fresh from the iron. Wafels and Dinges makes the wafels in batches that can sit out for a bit, depending on how busy the cafe is. The quality of the wafel is still superb even at room temperature, with strong vanilla and brown sugar flavors present in the batter, but had it arrived piping hot, the Nutella would have melted a bit and helped to bring the dish together more firmly.

Shake creation in action.

Shake creation in action.

We opted to go full-on Belgian for the milkshake, choosing the Spekuloos Shake, which features  W&D’s homemade Spekuloos ice cream mixed with crushed speculoos cookies. It’s served in a glass coated with speculoos spread, and topped with whipped cream, more cookie crumbles and a sprig of mint). For the uninitiated, spekuloos (or speculoos) are a type of spiced Belgian cookies that are traditionally made for the Feast of St. Nicholas around Christmastime, but are today more commonly served on Delta flights, in the form of complimentary packets of Biscoff cookies. Frequently light in color and oval-shaped, speculoos cookies have a similar flavor to gingerbread, but without the earthy intensity of cloves. The rise of the Nutella-like Biscoff spread (speculoos cookies crushed to a peanut butter consistency) has pushed the cookies more into the mainstream spotlight, to the point that Trader Joe’s sells its own version, in both cookie and spread form.

The Spekuloos Shake: an onslaught of sugary spice.

The Spekuloos Shake: an comely onslaught of sugary spice.

This shake is a triple punch of speculoos spice, so you’d better be a serious proponent of cookie butter allure if you opt to order it. Since we were splitting the shake, I didn’t find it too overwhelming, but if it were my sole dessert, I might have found it ultimately a little too one-note. Don’t get me wrong, I love me some Biscoff, and the ingredients were all top notch — the fresh creamy ice cream, the sweet spread, and the thick whipped cream — but it was a bit of a sugar bomb. Both Jacob and I felt that the drink was a bit too thin, more milky than truly slurp-able, like a great milkshake should be (at least, if you’re a Fribble lover like me). While I’m not opposed to the idea of speculoos-flavored milk, I think a mix-in or two would have simultaneously made the shake more interesting to drink, and broken up the intensity of the cookie flavoring. Wafels and Dinges actually offers another shake with Spekuloos ice cream and fresh strawberries, and I think having chunks of fruit in the milkshake would better allow the ice cream’s distinct flavor to shine. The mint garnish was also a source of confusion. Visually appealing, the bright green leaves certainly popped against the beige shake and white whipped cream, but once you started actually drinking, the mint seemed a bit out of place — what are you supposed to do with it? Chew small bites in between sips? Maybe it’s a consequence of watching too many episodes of Chopped, but I don’t see the point of inedible garnishes. Especially because I think a mint-speculoos shake sounds like a delicious and more refreshing dessert than the original version we had.

 

The Last Licks:

All in all, the Wafels and Dinges cafe is definitely a destination worth traveling for. Rather than scouring the city for the trucks or carts, you can find all the dessert delights you want at this new location, served daily with a solid dose of whimsy, even when it’s not National Waffle Day. While the milkshake didn’t blow us out of the water, the wafels are consistently superior to any other contenders I’ve encountered, and I’ll be back to try out their savory varieties, and maybe a sundae (the Speculoos Split with caramelized bananas is calling to me). Our server even remembered our names as Jacob and I headed out into the night, thanking us for stopping by, and making me wish I lived just a bit closer and could become a W&D regular. It may not be the most authentic Belgian experience, but until I find myself in Bruges, I’ll think fondly of Kathlien and her home country’s amazing cuisine as I take an extended tour through the Wafels and Dinges menu.

 

Wafels and Dinges

209 East 2nd Street (corner of Avenue B)

http://www.wafelsanddinges.com