I’ve never actually been to Wisconsin, but people there seem to have their priorities in order. After all, this is the state that proudly declares itself “America’s Dairyland” on its license plates, and counts a foam wedge of cheese as acceptable haberdashery. Oddly enough, there seems to be a growing faction of Wisconsiners (Wisconsonians? Wisconsonites?) injecting a little Midwest into NYC, from the venerable Michael White to Gabe Stulman’s “Little Wisco” restaurant group. The latest entrant is the more casual sandwich/frozen custard shop 5oz Factory. It doesn’t take a genius to surmise that my interest was peaked by the promise of a grilled cheese and ice cream, so in this edition of Brief Bites, we check out if these cheeseheads live up to their reputation.
The Set Up:
5oz Factory is located just northwest of Washington Square Park, and is clearly geared towards NYU students, a few of which Jacob and I saw during our meal. I had anticipated more of a cafe in the style of Wafels and Dinges, but I guess real estate is pretty pricey so near the park. 5oz Factory’s layout is pretty bare bones, mostly a sandwich/custard counter with a couple of tables and stools lining the front window for dining in (although the staff preps everything as if it were for takeout). The shop’s interior design has a little more spark to it, however, featuring cutouts of cows, warm light wood, pastel colors, and bright mom’s kitchen-esque tiles on the back wall of the custard/sandwich prep space. I especially liked the window into the kitchen, which allows customers to see their “cheese melts” being assembled.
When we paid a visit, 5oz Factory seemed to be a bit in flux. Posted around the restaurant were signs with changes to the menu, featuring some seasonal additions, as well as some alternate recipes for the sandwiches (since writing, the website has finally updated their menu) The basic categories remained, however: Grilled Cheeses , Market Sides, and Frozen Custard. Jacob and I split the “5oz Factory Melt” and the “Short & Sweet” sandwiches, followed by a 5oz portion of frozen custard with a few toppings.
Though our order (both sandwiches and custard, which were placed separately) took a while to arrive, I was happy to see that our melts were well-griddled, dark brown and crusty without veering into burnt territory. They came wrapped in classic deli brown paper, and were taped shut with a sticker that denoted the sandwich’s name. Under the brown paper a layer of tin foil kept them warm, and I was happy to see the gooey, stringy mess of cheese that came from pulling apart the halves.
The 5oz Factory Melt (Cheddar, Swiss, Gruyere & Colby on Homestyle Brioche) is the straight-forward grilled cheese you’d largely expect it to be. I loved the combination of cheeses, the sweet nuttiness of the Gruyere standing out amongst the milder Swiss and Colby, and pleasantly intermingling with the salty sharpness of the Cheddar. While I thought the brioche was the perfect vehicle for our second sandwich, here I felt like the thick-sliced bread muscled in on the cheese. I was raised on thinner-style grilled cheese sandwiches, however, so it may just be a matter of personal preference. My perfect grilled cheese lets the sandwich filling shine, so I’d rather have a slimmer Pullman slice as the bookends to my melt.
While the 5oz Factory Melt was a solid, if slightly pedestrian dish, the shop’s sandwich-making skills really shined with the Short & Sweet (Horseradish Chive Havarti, Swiss, Roasted Mushrooms & Cornichons, Sprecher’s Black Bavarian Beer Braised Short Ribs on Brioche). I’ve waxed rhapsodic many a time about my newfound love of short ribs, and the meat showcased here had clearly been braised to juicy tenderness. What made this melt more successful than the basic grilled cheese was the strategic mixing of textures and flavors, from the shredded, moist short ribs with a hint of sweetness from the beer braise, to the earthy mushrooms and briny cornichons still giving a little crunch, to the gooey mess of the cheese, featuring herby spice from the Havarti and a smoother underlying Swiss. This may seem like a lot of disparate elements fighting for attention, but the sandwich was well constructed, so the dominant meat and cheese factors were highlighted by the other components. As I mentioned above, I was a big fan of the use of brioche in this melt. In this case you need the thick and toasted pieces to hold together the messy innards. (Examining the menu further, it seems that 5oz Factory offers only brioche, trenchers, and gluten-free bread for their melts, so of those options, brioche seems like the most obvious choice for both of our sandwiches.)
Like Shake Shack, 5oz Factory offers their frozen custard in three forms: plain with optional toppings, spun into a shake, or blended with said toppings as a concrete (or “Moozy Muddle”). Looking over the Moozy Muddle menu, Jacob and I struggled to come to an accord about our desired toppings. The truth is, we have different priorities when it comes to ice cream-style desserts — Jacob wants a more straightforward, smoother product with an emphasis on the dairy, while I’ve always been a fan of as many mix-ins as possible (my McFlurry of choice features both M&Ms and Oreos, natch). We finally decided to forego the preset items and have a basic sundae. Aside from the standard chocolate and vanilla custard, 5oz Factory cycles through seasonal flavors, such as espresso, caramel, and peppermint. We opted for a swirl of vanilla and chocolate custard, topped with Ghiradelli chocolate sauce, caramel, and Organic Valley unsweetened whipped cream. Our server also tossed a few custom-made cowhead-shaped gummies on top.
Now as I mentioned in my review of the Shake Shack fries, Jacob is a connoisseur of the Shack menu, and a huge fan of their frozen custard. I, on the other hand, hold Rita’s to be the epitome of commercial custard. Rita’s tends to be slightly sweeter and thicker than Shake Shack’s offering, and I think I liked 5oz Factory’s custard more than Jacob because of this. The vanilla and chocolate flavor was stronger than the Shack’s more subtle taste, and I loved the texture of the custard, which verged on the chewiness of New England ice cream (no seriously, that’s a thing: http://sweets.seriouseats.com/2012/09/herrells-ice-cream-steves-boston-massachusetts-flavors.html). Surprisingly, the most memorable aspect of our dessert was the whipped cream. My unrepentant adoration of Reddi-whip generally sets a pretty low bar for me in terms of whipped cream flavor, but I could honestly discern a difference in quality by using the organic milk. Even though Organic Valley is sold in supermarkets and hardly straight off the farm, I could taste a real freshness in the cream, and you can tell from the picture that it looked more like homemade whipped cream than the kind squirted out the can and straight into your mouth at 3 in the morning (what? we all have our low moments).
The Last Licks:
I couldn’t tell you how closely 5oz Factory hews to the authentic Wisconsin experience, but I certainly appreciated the Midwestern charm of its offerings. It’s unfortunate that New York features such a high number of sandwich, grilled cheese, and frozen dessert purveyors, so you really have to offer a standout product to stick out of the crowd, and relying on home state pride doesn’t automatically guarantee superior quality. I’m not sure I’d recommend the shop as a destination spot for those farther afield in the city, but if you’re hanging around the NYU hub, 5oz Factory is a strong option for filling and hearty sandwiches and desserts. It’d probably be pretty nice to grab a custard in the summer and sit in the park, actually. Is 5oz Factory the next Melt Shop? Probably not. But I’d say that purely on the basis of dairy-use, they do their Cheesehead brethren proud.
24 W. 8th St (between 5th and MacDougal)