Snacks by Subscription: The Nibblebox by Graze

 

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I like to think of myself as selectively sheep-like. I dislike arguments too much to be truly iconoclastic, and I’ll admit there have been a number of times in my life where I’ve given in to the hype and found myself reveling in doing something “trendy.” I remember one class in high school where all the kids stood in a circle, and a good 90% of us were wearing some version of blue jeans and Converse shoes. And I’ll admit, I breathed a sigh of relief that I was amongst that majority. Maybe it’s lame, maybe it’s letting the man get me down, but I think most high schoolers are pro-conformity at times.

So what item of Maggie’s Trendwatch 2014 is on the docket today? Subscription boxes, specifically the “Nibblebox” by Graze. These boxes are all the rage right now, from snacks to drinks to pet treats (no joke, Barkbox is a thing). I’d given a few of these as gifts — most recently going in with my brother on a Julibox subscription for my mother’s birthday, wherein she receives a monthly box full of the ingredients and instructions for curated cocktails. Unfortunately, as fun as these boxes are, in general they’re not particularly wallet-friendly (bang for your buck wise), so I’d resisted the nagging Facebook ads asking if I was really sure I didn’t want to try Naturebox.

What made me finally break down and submit to the tides of trends was an article from (who else) Serious Eats, reviewing a number of popular boxes. They gave high praise to Graze, and with a coupon code that got me a free box, I figure it couldn’t hurt to see what all the hubbub was about.

 

I picked Graze over the other highlighted boxes for several reasons, starting with their emphasis on variety (and ending, in a silly but still true reason, in the fact that they’re originally British). In almost all of my food-related ventures, I’m happiest with a smorgasbord of options — Chex Mix, Frito-Lay Munchies, Ben and Jerry’s Half-Baked (unintentional pot-theme acknowledged). You only have to look at my posts about Pike Place or Mad Sq. Eats for proof of my utter joy at all the choices. Graze’s website encourages you to be wild with your choices. After signing up, you indicate any dietary restrictions or allergies, and then dive into the snack selection. Every item has a range of rating buttons — Trash, Try, Like, and Love. The automatic baseline is “try,” meaning you’ll get sent that item once in a blue moon. Like means you’ll get it semi-frequently, and Love means you’ll have it in nearly every box (which, depending on your preference, comes weekly, fortnightly, or once a month). Trash, as you might imagine, means you’ll never see that item in your Nibblebox.

And to make establishing your preferences even easier, each snack has a drop down list of ingredients, allowing you to search by individual components. In my case, that meant calling up all the snacks with orange in them, in order to Trash any that combined it with chocolate (I’m still working on warming to citrus+chocolate). Aside from this, I left most things at Try, enticed by all the potential box-fillers, from savory to sweet, barbecue to curried to wasabi-flecked to tropical in flavor.

 

My free Nibblebox by Graze, enabling my weaknesses for mini things and variety packs.

My free Nibblebox by Graze, enabling my weaknesses for mini things and variety packs.

Within a week of my signing up, my Graze Nibblebox appeared, all components aside from the food itself noted as recyclable. Opening up the slim cardboard box revealed four labeled (and decorated) snack packs, with a booklet explaining how Graze works, offering coupons for friends, and providing nutrition and allergen and a “best by” date information for each snack. My free box came with Dark Rocky Road, Pomodoro Rustichella, Summer Berry Flapjack, and Tutti Frutti.

 

So how did the snacks stack up? Overall, I was pretty pleased with the well-rounded nature of the Graze box — three out of four snacks did skew sweet over savory, but they were each distinct in their flavor profiles and textures.

 

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The Pomodoro Rustichella, inspiring a desire to try to make tomato-romesco sauce.

The Pomodoro Rustichella, inspiring a desire to try to make tomato-romesco sauce.

 

My favorite ended up being the Pomodoro Rustichella (cheese croutons, tomato baguettes & tomato & herb almonds), which may be due to having it last after the sweetness of the other three items, or the fact that I generally have oats/unsalted nuts/dried fruit as my afternoon snack, so the Pomodoro Rustichella was a big departure from my routine. The little baguettes looked like the breadsticks you’d get with your school lunch cheese dip and crackers, but they had a much stronger tomato flavor, reminding me of the borderland of a pizza right where the sauce meets the crust (hints of tomato paste, pepper, oregano). The tiny croutons were Ritz-Bitz sized, and only somewhat cheesy, as if just dusted with parmesan. But the best element of the Pomodoro Rustichella was the tomato & herb almonds. I was initially skeptical of a tomato/almond combo, but it was actually a great pairing of the inherent sweetness of the nuts with the acidity of tomato (full disclosure, almonds are my favorite nuts, so I was possibly predisposed to like these). When eaten together, the Pomodoro Rustichella is most reminiscent of a deconstructed take on “Pizzeria” flavored Combos, and I mean that in the best way possible.

The Tutti Frutti (blueberry infused cranberries, pineapple, cherry infused raisins and green raisins) and the Summer Berry Flapjack (rustic rolled oat flapjack with berry-infused cranberries), were both fairly straightforward, with the exception of the Britishism “flapjack,” which does not refer to our American pancakes, but rather to an oat bar made with golden syrup. They both featured “infused” fruit, which is used in a lot of Graze’s snacks, according to their website. I’m not sure I’m totally hooked on the concept — I happen to like the way cranberries taste naturally, and so the ones in the flapjack reminded me most of the generic “berry” flavor used in candy and cereal. In the case of the Tutti Frutti, I thought it actually undercut the simplicity of the snack — if I’m going to have a variety of dried fruit, why not just give me dried blueberries and cherries, rather than “infusing” cranberries and raisins? This was by far my least favorite snack, although I liked the dried pineapple enough to look for other Graze snacks featuring it and move them to “Like.”

 

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The Summer Berry Flapjack, unintentionally educational in terms of cultural diversity.

The Summer Berry Flapjack, unintentionally educational in terms of cultural diversity.

The Summer Berry Flapjack had more going for it, since the infused morsels were sprinkled throughout. With the highest caloric value, the Flapjack pack was filled with 3 miniature bars, just enough to feel satisfying, but still sugary enough to seem like an indulgence. Even with the generic berry flavor of the craisins, the flapjacks were soft and fresh, well-preserved in the Graze plastic pack several days after my box arrived.

 

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My favorite snack -- Dark Rocky Road, although it did make me want to go to Trader Joe's.

My favorite snack — Dark Rocky Road, although it did make me want to go to Trader Joe’s.

I’m sure it’ll come as no surprise that my favorite sweet snack was the one with chocolate. The Dark Rocky Road (Belgian dark chocolate buttons, cranberries and pecans) was made of simple components, not so different from the trail mixes you can find at Trader Joes. I really appreciated the proportions of the snack — it was heavy on the cranberries, but they didn’t skimp on the chocolate buttons and pecan halves.  Although they don’t list the cacao percentage on the website, the chocolate seemed like it was slightly better quality than a Hershey’s Special dark, and the plain cranberries and raw pecans paired wonderfully with it. The only thing that would have made this better would be to salt the pecans — the chocolate isn’t dark enough to be really bitter, so the contrast of salty and sweet would be more present with a little extra seasoning.
Let’s be honest with each other — these boxes are never going to beat the bulk bins at the supermarket for economic efficiency. But for the curious (and semi-lazy) snacker, Graze offers up a good deal. They allow you to choose your level of engagement with your food choices, from eyes closed eeny-meeny grab-bag to intensive curation through the “Love” rating. Personally, the reason I liked Graze was because it pushed me to try new things, so I can’t imagine picking “Love” for many snacks unless something blew me out of the water. I do have another Graze box coming, but I stepped it back to bimonthly, so that my Graze subscription is only a little more expensive than my Netflix. It’s an indulgence, but a fun one that doesn’t do too much damage to your wallet, and with the option of a free box to start, why not give it a shot (if you want a freebie, click here: https://www.graze.com/us/p/YJV6G1V4U)? C’mon, underneath aren’t we all just a little made of mutton?

 

https://www.graze.com/us/products 

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Sometimes You Feel Like a Legume: Dinner at Peanut Butter & Co.

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I am a peanut butter freak, and I’ve discovered it’s an ailment that has only gotten worse as I’ve aged. When I was younger I used to be very picky about the quality of the peanut butter I tasted — Ritz Bitz was authentic enough for me, but Lord, the indignity of lowering myself to the artificial flavor of Peanut Butter Captain Crunch. I was a loyal Jif girl, and looked down my nose at other peanut butter brands. And though I’d like to think that my palate has gotten more refined as I’ve gotten older, my love of all things peanut butter has curiously grown by leaps and bounds, breaking free of my previous (mis)conceptions and invading all aspects of my eating (did you know peanut butter tastes great with yogurt? salads? cheese?).

Way back in April of last year I mentioned my desire to visit Peanut Butter & Co., and now I am proud to say I can finally check that item off my NYC food-list. I’d heard about Peanut Butter & Co. years ago, but had never found the time to go downtown and visit their store, nor even try their line of peanut butters that I’ve seen slowly expand through the tri-state area. Thankfully, Laura, my partner in crimes-related-to-pb & j (see our Jam Crawl and our visit to Bantam Bagels), was kind enough to take me to dinner at PB&Co. as a belated holiday present. It was a trip nearly a year in the making, but for a peanut butter devotee such as myself, it was a decidedly necessary pilgrimage to the Valhalla of cream-and-crunchdom.

 

First Impressions:

Peanut Butter & Co. is located in Greenwich Village, just off of Washington Square Park and the hub of NYU. It obviously benefits from being so close to a huge student population, and its menu of sandwiches, cookies, brownies and ice cream seems tailor-made for hungover college kids.

The counter at PB&Co., with the kitchen behind taking up nearly half the cafe's space.

The counter at PB&Co., with the kitchen behind taking up nearly half the cafe’s space.

The photos I had seen of the cafe made it seem like a large space, but standing outside the doors it became clear that it’s a relatively shallow store, with nearly half of the real estate taken up by the kitchen and counter. Entering the cafe, you find the cashier to the left, a small retail section in the back featuring the titular line of peanut butters, merch, baked goods and drinks, and then to your right a collection of tables, seating probably the same amount of people as the average Manhattan Starbucks. The decor is friendly and pared down, the exterior of the store painted bright blue and white, and the inside evoking a classic American kitchen with pastel yellow walls covered in vintage advertisements for peanut and sandwich products.

Vintage ads show the legacy of peanut butter's place in American hearts.

Vintage ads show the legacy of peanut butter’s place in American hearts.

Honestly, I had no idea Marshmallow Fluff came in flavors other than "marshmallow."

Honestly, I had no idea Marshmallow Fluff came in flavors other than “marshmallow.”

The service style is a little odd. There’s no table service (you order at the counter), but they do bring your food straight to your table … sometimes (we had to go up and fetch our own dessert). We also encountered a somewhat strange scenario during our visit — generally, PB&Co. has a faucet at the counter that dispenses regular NYC tap water (since everyone including Barney knows that PB leaves you pretty parched), but it was broken, and therefore covered to prevent anyone trying to use it. This meant that when we asked for tap water, the cashier told us our only option was to buy a bottle of water, citing a violation of NYC health chodes to fill a customer’s glass from a tap behind the counter. Now, granted I don’t know the health code, but you’d think they could have gotten a cooler or filled a pitcher, rather than forcing people to pay and engendering ill will. But then again, it seems to be a bustling place with a steady stream of customers, so perhaps they think they’ll just try to get a few more bucks out of folks until someone really puts up a fight.

 

The Food:

Tempting, but perhaps a bit much for the first visit.

Tempting, but perhaps a bit much for the first visit.

In order to get the most out of the PB&Co. menu, we opted to split two sandwiches and share a dessert, ordering The Elvis, The Heat is On Sandwich, and the Bananarama Sundae to finish up. All of the sandwiches are served with both carrots and PB&Co. brand chips, which helps to fill out the plate a little bit. Not surprisingly, our sandwiches were ready in no time, so we could get down to some serious chewing.

 

The Elvis, perhaps underserved by a lack of bacon.

The Elvis, perhaps underserved by a lack of bacon.

The Elvis (“A grilled peanut butter sandwich, stuffed with bananas and honey”) is offered with an optional addition of bacon, and part of me regrets deciding to go without, because I think it would have added that extra salt and crunch the sandwich needed. The sandwich was very uniform in texture, soft and gooey from being grilled. Now both Laura and I agreed that almost any sandwich improves with grilling, but in this case, because of the melted quality of the peanut butter, it was nearly impossible to tell that we had chosen PB&Co.’s “Crunchtime” crunchy peanut butter, which I had hoped would mix things up a bit in terms of mouthfeel. The flavor was certainly pure and strongly peanutty, and ended up being the dominant note of the sandwich. I have to question the cafe’s definition of “stuffed” here, because both the honey and the banana seemed conservatively applied, getting lost in the melting swirl of the peanut butter. Still, you can’t fault the combination of flavors as a classic, and I thought the peanut butter itself was top notch. There’s just something so delightful and nostalgic about the oozing, gooey drip of peanut making your fingers sticky and forcing you to lick it off like a 5 year old. But Laura and I concurred that The Elvis was very much a sandwich we could have made in our own kitchens (even with PB&Co.’s own product), and gotten more bang for our buck.

 

The Heat is On Sandwich — not quite a Thai dish, but an interesting play on flavors.

The Heat is On Sandwich — not quite a Thai dish, but an interesting play on flavors.

The Heat is On Sandwich (“Spicy peanut butter and chilled grilled chicken, with a little bit of pineapple jam. Like a Thai satay — only better”) was definitely the most interesting dish of our dinner, and I’m glad that Laura convinced me to order this over another meatless option. The title refers to PB&Co.’s spicy variety of the same name, and I was a little nervous about how hot the spread would be. It turned out to have a substantial kick to it, with the inherent sweetness of the peanut butter up front and the cayenne really coming through on the back end. The chicken was firm yet moist, although it mostly served as a vehicle for the peanut butter’s dominating flavor. Similarly, it was hard to discern the pineapple flavor of the jam, although I appreciated the gelatinous texture and the jam’s use as a cooling element against the spicy peanut butter. Although PB&Co. describes it as similar to a Thai sandwich, I found it lacked the soy/umami taste that separates satay sauces from regular melted peanut butter. We got the sandwich on toasted whole wheat bread, and I had hoped that meant the entire sandwich would be grilled (see comment about the benefits of grilling above), but alas, the toaster touched the bread only. This was certainly a more creative and more filling sandwich than The Elvis, and I could see this being a knockout dish if it was first grilled, and then had the pineapple jam applied.

Now before I even comment on our sundae, let’s take a moment to discuss proper ice cream serving etiquette. Ice cream sundaes, if served in a tall glass or high-rimmed bowl, should come with long-handled spoons, preferably metal ones. Otherwise you’re left with an inadequate tool for digging deep to the bottom of the bowl to scoop out lingering hot fudge or an errant chocolate chunk, and risk getting melted ice cream all over your hands in the process of excavation. (This pertains mostly to hard-style ice creams — a soft-serve Carvel sundae, for example, will yield easily to a plastic spoon.)

The visually pleasing, if haphazardly constructed Banarama Sundae.

The visually pleasing, if haphazardly constructed Banarama Sundae.

The Bananarama Sundae (“What a banana split! Three scoops of ice cream, sliced bananas, graham crackers, peanut butter, Marshmallow Fluff, whipped cream and chocolate sauce. Wonderful for sharing, if you are so inclined”) was cutely served in a large mug, but arrived with only flimsy plastic spoons with which to tackle it. This made it difficult to get a bite that involved all of the elements of the dessert, especially considering the middle layer of solid chocolate ice cream. It was aesthetically pleasing, with a large dollop of whipped cream on top, drizzled with chocolate sauce and graham cracker crumbs. Generally the sundae comes with vanilla ice cream, but PB&Co. had sold out of it earlier in the day (a testament to the appeal of their ice cream, since it continues to be frigid in NYC). We opted for chocolate ice cream as the base of the dessert, and I’d actually recommend requesting it over the vanilla if you have the chance. I liked all of the individual components of the sundae, but once you dove in it seemed like the construction wasn’t given proper attention. I’ll admit I’ve become a bit biased about this after experiencing the intense consideration that goes into Big Gay’s Salty Pimp — first sea salt, then dulce de leche in the cone, then ice cream, etc. Here the Bananarama had chunks of graham crackers on the bottom, covered in peanut butter and Fluff, then the ice cream, then the whipped cream, chocolate sauce, and graham cracker crumbs. That meant that you had to struggle to get through the ice cream to reach the crunchy crumbs and gooey Fluff, which over time stiffened up to make things even more difficult. Initially it was super goopy and true-to-name fluffy, but by the end (and trust me, we didn’t dilly-dally, since Laura is as much of a fast-eating food honeybadger as I), everything had started to congeal and required a dedicated application of elbow grease. An easy solution would be to replace the chocolate sauce with hot fudge (frankly, always a good choice), which would have kept the Fluff warmer for longer, and allowed better mixing with the graham crackers and peanut butter sauce. And just like The Elvis, Laura and I felt like there was a serious lack of bananas — why so skimpy on the fruit, PB&Co.? But as a positive, the Bananarama allowed us to sample a variety of the toppings offered, so I’ll be able to make a more strategic order the next time I stop in.

Final Thoughts:

My trip to Peanut Butter & Co.’s cafe was a great holiday present, and I’m grateful to Laura for taking me. Overall, it’s a cute homestyle spot offering familiar and comforting, if somewhat pedestrian fare. I’m happy I visited and sampled the savory menu, but I think if I go back it’ll be when the weather warms up so I can try out some of their other ice cream options (word on the street is that their milkshakes are killer). When it comes down to it, unless I suddenly develop a serious allergy, peanut butter is going to be a big part of my life for the foreseeable future.  For all of the quibbles I have about the food at their cafe, I have to applaud Peanut Butter & Co. for giving peanut butter a proper place in the spotlight, and helping to spread George Washington Carver’s message of brotherhood and legume love.

 

Peanut Butter & Co.

240 Sullivan St. (between 3rd and Bleecker)

http://ilovepeanutbutter.com/sandwichshop