The Grand Cookie Crawl: Bouchon Bakery

2014-05-19 19.03.12

I have to apologize. I’ve been so busy filling my time and stomach with nachos and ice cream, I’ve neglected one of my most important missions — to wade through the endless morass of New York’s chocolate chip cookies for your edification and sanity. After far too long a hiatus, I bring you another entry in the annals of the Grand Cookie Crawl (and as a bonus, this one features pretender to the Oreo throne)!

In the waning days of freedom of my inter-job NYC staycation, I had the fortune of going to a taping of the Daily Show with (who else) Jacob, and so after an exhausting 90 minutes of sitting and laughing loudly, we obviously were in dire need of sustenance … made completely of sugar. So we trekked up Broadway to Columbus Circle, to sample the wares at Bouchon Bakery.

Bouchon Bakery is famed chef Thomas Keller’s ode to French boulangeries. Keller is the chef/owner behind 8 restaurants in the US, including renowned California restaurants The French Laundry and Ad Hoc, and NY hot spot Per Se (located next to Bouchon Bakery in the Time Warner Center). Not impressed enough? Keller has seven Michelin Stars, and according to his bio is the only American-born chef to hold multiple 3-star ratings by the Michelin Guide. I’ve yet to be able to visit one of his restaurants, but with Bouchon Bakery much more within reach, I was determined to try whatever of Keller’s output I could get access to.

 

 

First Impressions

 

The soft white and pastel paint of Bouchon Bakery are a nice break from the mall's metal and glass architecture.

The soft white and pastel paint of Bouchon Bakery are a nice break from the mall’s metal and glass architecture.

Located in the “Shops at Columbus Circle” (aka the Time Warner Center) just down the hall from Per Se, this location of Bouchon Bakery (there’s another in 30 Rock) is, well, kind of just a fancy mall bakery. When you get down to brass tax, the Time Warner Center is just a glitzy, glass and metal version of many of the upscale malls you can find in America. It’s anchored by the pedigree of high-caliber restaurants like Per Se and priciest-meal-in-NYC sushi heaven Masa, but look past them and you’ll find plenty of familiar faces, from Sephora and Williams Sonoma to Swarovski and even the Art of Shaving. So you can’t really fault Bouchon Bakery for fitting into this mold, restrained in both its physical and aesthetic footprints.

 

 

The large selection of baked goods helps, too.

The large selection of baked goods helps, too. That’s right, those macarons come in regular and SUPER-SIZED.

The space is fairly generic at first glance — a counter with refrigerated cases facing out towards a cluster of metal tables and chairs. Small touches evoke a French influence, from the delicate palette of pastel greens and pinks in the Bouchon Bakery logo and menus (not to mention the literally French quotes on the wall), to the chalkboard menus, to the retro light fixtures hanging above the baked goods. Speaking of, there were still a good amount of options at 7:30pm, including a wide variety of macarons (small and giant-sized), cookies, and traditional pastries. Bouchon Bakery also offers a small selection of savory items with sample versions displayed, leaving me vaguely disgusted by a bowl of soup that had to be on the verge of entirely congealed. When you get close to dinner, I’d suggest skipping the Bakery counter in favor of the recently opened cafe, which has a more robust menu, and probably doesn’t leave its soup out for hours.

Undeterred by sludgy soups, Jacob and I went for a selection of the Bouchon Bakery classics — a Chocolate Chip Cookie, a TKO (Thomas Keller Oreo, chosen for obvious reasons), and the eponymous Bouchon (which Jacob makes everyone try).

 

 

The Cookies:

 

The eponymous Bouchon, an elegantly cork-shaped ... fancy fudge cake.

The eponymous Bouchon, an elegantly cork-shaped … fancy fudge cake.

We’ll start with Bouchon Bakery’s namesake, the Bouchon. The word means “cork” in French, which explains its shape, but belies its heft. This is no crumbly, air-filled confection — it’s basically a dense, fudgy chocolate chocolate cake, made out of such a dark cocoa powder it’s nearly black (suggesting dutch-, or even ultra-dutch-processed cocoa). The taste was reminiscent of a box brownie mix, and I mean that in the best way possible — chewy and rich rather than cakey, the outside made of a crisp, thin skin giving way to a moist interior crumb. I certainly enjoyed the Bouchon, but found it almost too much even at such a small size. I’d love to pair it with a scoop of ice cream to vary up the texture a bit.

 

 

The TKO, for the discerning eater who doesn't claim Oreos as her kryptonite (aka, not me).

The TKO, for the discerning eater who doesn’t claim Oreos as her kryptonite (aka, not me).

Now as we know I’m a skeptic when it comes to Oreo-imitators. I’ll use Joe-Joes in baked goods in the place of Oreos, but if I’m chowing down on just the cookies, get those Newman-o’s away from my face. However, a simple Google search of “Bouchon TKO” will yield endless blog posts naming the cookie as “to die for,” “amazing” and a “more sophisticated” take on an Oreo. Occasionally I like to pretend I’m more than a 5-year with her hand in the cookie-jar when it comes to dessert, so I stuffed down my trepidation and made the ultimate sacrifice of eating an artisanal cookie.

Sadly, my friends, Nabisco’s dodgy ingredient list still wins the day. I found myself perplexingly disappointed by how, well, fresh the TKO was. The scalloped wafer cookies were made with the same uber-dark cocoa powder as employed in the Bouchon, which was evocative of Oreos, at least in appearance. The flavor of the cookies, however, was too intensely chocolatey, and there was a strange smoky/salty aftertaste that left Jacob semi-convinced Keller uses bacon in his cookies. The filling was a white chocolate buttercream, far too soft to stand up again the rigid wafers, so that with each bite I found the cream squeezing out the sides and into my hands. Again, the definitive white chocolate flavor was a step away from the unmistakable but somewhat anonymously sweet taste of Oreo creme. As so often happens, this was really a case of subverted expectations. Had I been given a TKO without knowing its name or inspiration, I probably would have happily dug in — to Keller’s credit, it’s a visually appealing cookie, well-made with high quality ingredients. But with the weight of Oreo reverence already tipping the scales, it’s no surprise that personally, the TKO didn’t stand a chance.

 

 

Bouchon Bakery's Chocolate Chip Cookie, simple, staid, classic, and pretty damn tasty.

Bouchon Bakery‘s Chocolate Chip Cookie, simple, staid, classic, and pretty damn tasty.

The reverse situation happened to me while eating the Chocolate Chip Cookie. It had mostly been an afterthought — an obligation for covering the Grand Cookie Crawl, and nowhere near as exciting as the new, shiny, unfamiliar Bouchon and TKO. But of course, it’s the underdog that steals first place. Bouchon’s Chocolate Chip Cookie is roughly the same size and shape as the ones at City Bakery and Jacques Torres — wide, thin, golden brown in hue. Bouchon uses semi-sweet chocolate chunks, and through the mystery of cookie chemistry, these chunks maintain a semi-solid state well after cooling (these cookies were sitting under heat lamps in a case, rather than warmed like JT’s). As you split the cookie, these pockets of gooey chocolate ripped open and oozed outward (although not quite the deluge of Levain‘s entry). I’ve come to the conclusion that the quality of the chocolate chips is not a huge priority for me when it comes to these cookies. Nestle semi-sweet or Guittard 80%, I’ll take either if given a properly executed dough. And Bouchon delivers exactly that — a cookie base with a crispy exterior but chewy inside, and strong notes of caramelized brown sugar and vanilla. To me, a good chocolate chip cookie baker isn’t afraid of his eaters encountering the stray chip-less bite, because the dough can stand on its own (sometimes I search through my mother’s batches for a chip-free runt of the litter, because her recipe is that good).

 

 

Final Verdict:

 

I’m still waiting for the cookie that can unseat Levain, and I’m not sure I’ll find it in NY. Anyone who thinks their favorite can topple those UWS behemoth baked goods, please let me know. I’m very much game for the challenge. However, I would slide Bouchon’s Chocolate Chip Cookie in above City Bakery’s (and Jacques Torres), because it had the killer combo of texture and flavor. Certainly I’d recommend Bouchon’s drop cookies over the TKO, although I’ll allow that others may be able to look beyond the paragon of packaged cookies and appreciate the subtlety of Keller’s ode to the childhood classic. I do want to try his take on a Nutter Butter, since I’m much more open-minded when it comes to peanut butter-based desserts. I’d also like to return for more items in the vein of the Bouchon, to see how Keller does with his takes on more traditional French pastries and cakes (those eclairs were calling out to me).

Considering its surroundings and pedigree, Bouchon Bakery is relatively unpretentious, and worth a visit if only for the variety of its menu, and the lovely view out onto Columbus Circle. Does it have the local, down-home vibe of a place like Levain? Of course not, it’s in a mall, after all. But if you can look beyond the brand, Bouchon Bakery does offer more than one spoonful of sugar to make your post-shopping credit card bill just a little bit easier to swallow.

 

Bouchon Bakery

Ten Columbus Circle, Third Floor

New York, NY 10019

http://bouchonbakery.com/

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Doughn’t Let the Name Fool You: Far from the Assembly Line at Doughnut Plant

After my recent post about Cronuts and croissants, it seems only fitting that I complete the set with a look at a doughnut shop. I’ve never really felt the urge to explore the doughnut options in New York — to be honest, doughnuts fall pretty low on my list of desired desserts. It’s probably due to my limited exposure growing up, where my doughnut encounters consisted of rec soccer game boxes of Dunkin Donuts’ Munchkins, Entenmann’s Pop ‘Ems, and the occasional cider doughnut on apple picking trips. My Californian friends tell me that doughnuts are a whole different story on the West Coast, and perhaps if I had grown up there, I would have at least had more of an appreciation for a solid deep-fried delicacy. But with the nearest Krispy Kreme location states away, I puttered along in ignorance. Believe me, I was perfectly happy taking those Pop ‘Ems down when the opportunity arose, but no doughnut had ever truly made me think twice about what I was biting into.

My first glimpse into the larger doughnut universe came during my first year working in New York. A coworker was gifted with a large box from Doughnut Plant, a decadent doughnuttery on the LES. He was generous enough to share his goodies with the office, and in doing so, unintentionally opened up a personal Pandora’s Box of possibilities for me. There was nary an oozing Boston Creme Pie or half-glazed cruller to be seen. Instead, square and round yeast and cake donuts with exotic flavors like Lavender, Blackberry, and Pistachio were laid out in neat rows before me,  and as I bit into a coconut cream doughnut, I suddenly found myself fervently wishing they would open up a shop closer to the office.

Well, owner Mark Israel must have somehow heard my prayer, because less than a year later Doughnut Plant opened up a second location nearby in the Chelsea Hotel. But hopeless fool that I am, it took two years and a different job in a different state for me to finally pay a visit to the actual bakery. This weekend I finally made good on that promise to myself, braving the heat (on a day that just demanded ice cream — but goddammit, I was doughnut-bound and determined) and finally finding my way inside this New York doughnutopia.

First Impressions:

Doughnut Plant has a pretty extensive history for a New York bakery. This is not some flash-in-the-pan out-of-town whippersnapper trying to stake a claim on the dessert scene. Mark Israel has a family history steeped in baking prowess, and the origin of Doughnut Plant’s menu stems from his grandfather’s doughnut recipe. According to their website, Doughnut Plant has existed since 1994, first as a bicycle-powered delivery service that catered to such clients as Dean & Deluca and Balducci’s.  The original standalone LES location opened up in 2000, and besides the Chelsea shop, there are nine Doughnut Plants in Japan and one in South Korea.

The entrance to the Chelsea Hotel Doughnut Plant, unfortunately hidden by construction.

The entrance to the Chelsea Hotel Doughnut Plant, unfortunately hidden by construction.

While the entrance to the shop is pretty obscured from the street by scaffolding, once you’re actually standing in front of the doors, it’s hard to resist the allure of the Chelsea Doughnut Plant. The decor suggests a tongue-in-cheek play on the bakery’s name, featuring the industrial wrought iron and steel bars of a manufacturing plant, contrasted with brightly colored doughnut-themed decorations along the walls. Walking in, you’re faced with a visual dichotomy — on the right side is the counter, all metal and dark colors and serious business, while on the left there are tables and chairs made of lighter wood, fanciful decorated doughnut pillows on the wall, and even benches along the wall have a doughnut design on them. It’s Henry Ford meets Willy Wonka. I find the balance of whimsy and serious craftsmanship immensely appealing — just like Beecher’s, I really appreciate a place that recognizes how food can (and should) make people happy, whether you’re cooking it or consuming it.

The barred service area -- these doughnuts mean business.

The barred service area — these doughnuts mean business.

In an ideal world, these doughnuts pillows would be edible, or at least scraff and sniff.

In an ideal world, these doughnuts pillows would be edible, or at least scratch-and-sniff.

The Food:

I mean, seriously, how do you choose?

I mean, seriously, how do you choose?

Doughnut Plant has a rotating selection of doughnuts, based both on seasonal and daily specials. The variety is almost overwhelming, and I found myself struggling to pick a few flavors to try. Luckily I wasn’t eating alone — you guessed it, Jacob was along for the ride, or rather, driving the car, since he was the one really keen to check out Doughnut Plant in the first place.

There are ostensibly four options at DP — cake doughnuts, yeast doughnuts, filled yeast doughnuts, and mini-filled doughnuts, called “doughseeds” (aka DP’s version of a Munchkin). However, this overlooks the monstrous cinnamon bun (which looked outrageously tempting and diabetic-coma-inducing), as well as the churros. But this was not the time for such distractions — we were there for doughnuts, and doughnuts alone. After a difficult deliberation (chocolate hazelnut? blueberry? chocolate chip?), we settled on the Tres Leches cake doughnut, the Valrhona Chocolate yeast donut, and the Peanut Butter and Blackberry Jam doughseed. Good thing I had a salad for lunch.

The Peanut Butter and Blackberry Jam Doughseed -- great for jam lovers, but not salty enough.

The Peanut Butter and Blackberry Jam Doughseed — great for jam lovers, but not salty enough.

I didn’t seriously dislike any of our purchases, but the Peanut Butter and Blackberry Jam was my least favorite. I was surprised by this because it seemed to have everything going for it — I tend to like yeast doughnuts more than cake, I’m a huge peanut butter person (if it’s natural pb), and I tend to enjoy jelly doughnuts (especially from Orwasher’s). The doughseed was about double the size of a Dunkin Donuts‘ Munchkin, covered in a peanut butter glaze and speckled with real peanut chunks. The jam inside is made in-house, and I thought this filling was the best part of the pastry. The jam had a real natural quality to it, fruity without being overly cloying. The yeasty dough was light and full of air pockets (as it was for the Valrhona), and the glaze had a solid peanut butter flavor. My disappointment stems from my hope for a real salty/sweet one-two punch from this doughnut. I was surprised by the peanut pieces coating the outside of the doughseed — while their crunch added an unexpected textural contrast, the pieces were not really salted, and just didn’t add a huge amount, flavor-wise. As Jacob said, “If I were a Top Chef judge, I’d definitely call them out — you already had the peanut butter glaze, why add the peanuts on top?” Fortunately, DP offers other doughnuts filled with their homemade jam, which I’m much more interested in trying than their other pb doughnuts on a return visit.

The Valrhona Chocolate yeast doughnut -- surprisingly light, considering its diameter.

The Valrhona Chocolate yeast doughnut — surprisingly light, considering its diameter.

Jacob had his eye on the Valrhona Chocolate, despite being a professed cake doughnut lover. (Only after I happened to check their website did I notice that DP also offers a cake version of the Valrhona doughnut, so obviously he’ll have to go back and try that.) DP does not skimp on portion size for their yeast doughnuts. While their cake donuts are the more familiar, Homer-Simpson-dunk-in-coffee sized treats, the DP yeast donuts appear to be about 1.5 times the size of your average Krispy Kreme. Thanks to Jacob’s fist comparison, you can see we’re talking a Levain cookie/scone sized doughnut. This beast of a baked good was completely coated in chocolate, with a white icing V denoting its flavor. However, we were both shocked to discover that the inside was plain ol’ regular yeast dough, not the fully chocolate experience we were expecting. I can’t really complain about that, since the inside was perfectly airy and chewy and worked as a great vehicle for the chocolate outer layer. The coating had a prominent  and deep cocoa flavor to it. I think I would have preferred a slightly more bitter, smokier chocolate for the icing, since the sweetness of the interior dough would seemingly have the capacity to mitigate a stronger dark chocolate. Maybe I should try the Blackout or Triple Chocolate next time for comparison.

The famed Tres Leches cake doughnut -- a more measured doughnut -- let it grow on you.

The famed Tres Leches cake doughnut — a more measured doughnut that grows on you.

While waiting in line to order, I overheard a man say that DP is known for their Tres Leches cake doughnuts. I’m happy to report that this doughnut deserves those accolades. It was the perfect combination of glaze and filling, decadent without being overbearing. Although the cake dough was a little firmer than you’d find in a slice of actual tres leches cake, DP pipes a filling of sweetened condensed milk in the middle of the doughnut, preventing the insides from becoming too dry and crumbly. Like the Valrhona doughnut, the Tres Leches is fully coated, this time in a milky, vanilla-tinged glaze. It was more subtle in taste than I expected, but that made me appreciate the artistry all the more. I found this doughnut the most successful of the bunch because of its distance from conventional glazed doughnuts. While all three of our picks were inventive and beautifully rendered, the Tres Leches stood out because it made you consider the makeup of the doughnut while you were eating it. I’m sure I’m overthinking it (because this whole blog is pretty much about overthinking food), but if Mark Israel’s aim is to make innovative doughnut flavors that give you pause, well, he hit a home run here.

Final Thoughts:

You can't avoid doughnut imagery in this place -- look down at the bench you're sitting on!

You can’t avoid doughnut imagery in this place — look down at the bench you’re sitting on!

All in all, that first Coconut Cream doughnut I experienced from Doughnut Plant may never be bested, due both to nostalgia and to the eye-opening push it gave me into the world of  exotic doughnuts. However, everything I tried at Doughnut Plant this time around was artfully executed, from unexpected flavor combinations to perfectly baked and fried yeast and cake dough. It’s just plain fun to walk in there and see all the doughnut-mania, and once you do you’ll pretty much be unable to resist the alluring rows of glazed and gleaming doughnuts, begging you to chomp down on them. These ain’t your momma’s doughnuts, and if you’re open to a postmodern pastiche of desserty decadence, then step right up and see what Mark Israel can do for you. You might just find that your favorite type of creme brulee is the deep-fried doughnut kind. For those with an adventurous sweet tooth, Doughnut Plant is definitely worth checking out.

Doughnut Plant

220 West 23rd Street, btwn 7th & 8th Aves.

http://doughnutplant.com

A Tale of Two Bakers: Dominique Ansel’s Cronut v. Breads Bakery

All right, my friends, it’s time for a croissant cagefight, a donut deathmatch. We’re talking full on pastry prizefighting. In this corner we have … the up-and-comer, the hot new hybrid, the latest culinary craze to hit Manhattan — Dominique Ansel’s one and only Cronut! And in the other corner … the tried and true technician, the desert darkhorse, the archetypal archduke of allspice — Breads Bakery’s Almond Croissant. It’s a throwdown for the ages, and the only type of warfare I readily endorse. So (in what must be a violation of a trademarked catchphrase) … let’s get ready to crumble!

Dominique Ansel Bakery‘s The Cronut:

For those who may be unaware of the Cronut Mania overtaking Manhattan at the moment, here’s a bit of context. Dominique Ansel, formerly of the Michelin-starred Daniel, and currently one of the top pastry chefs in America, recently devised a new form of pastry. His personal Frankenstein’s monster is a half-donut, half croissant hybrid, and therefore was christened The Cronut. Arriving last month, the pastry swiftly sent shockwaves through New York’s foodie scene, eliciting the kind of fervor that might seem more reasonable at a Twilight premiere. Lines began to form at Ansel’s Lower East Side bakery, and as they stretched longer and arrived earlier, Ansel had to start instituting rules (outlined on the “Cronut 101” page of their website — yes, this exists). The bakery can only produce between 200-250 cronuts each day, so customers were limited to only two per in-store purchase, six if you manage to get on the pre-order list — which won’t happen, because they’re already full. Oh, and if you want that in-store Cronut? Better gird your loins and bring some energy drinks along — you’re lining up at 6am for that buttery bad boy. The bakery opens at eight, so pack a sudoku book or two.

None of the above is a joke — this hyperbolic hysteria is actually happening each day in downtown Manhattan. A Cronut black market has developed, with seemingly otherwise unemployed and endlessly patient people offering hand-delivered Cronuts for those willing to shell out nearly 10 times the store price (one Cronut retails for about $5, on Craigslist people are asking for upwards of $50 a delivery, depending on the neighborhood).

My Cronut delivery, thanks to Randeep!

My Cronut delivery, thanks to Randeep!

 

I received my Cronut secondhand as well, but never fear, I did not sink so low as to entrust my dessert delivery to a complete stranger. A good friend and fellow foodie Randeep decided to endure the line and get a Cronut the oldfashioned way (well, the month-old-fashioned way, I guess), and was generous enough to let me buy his second pastry off him. So full disclosure: the Cronut I tasted was a day old. I did my best to reheat it in the toaster oven at work, but I recognize that my views are tainted by the ravages of time upon those delicate layers of dough.

The Cronut carrying case -- classy packaging, or commercial ploy?

The Cronut carrying case — classy packaging, or commercial ploy?

 

The Cronuts are packaged in a golden, pyramidal box, which could be viewed as either a way to placate the masses and elevate the experience (this is no Krispy Kreme donut, mon ami), or as an over-the-top, eye-roll inducing display of food fetishism. Guess which camp I fall into? Look, I know I’m one to talk in my glass house of Oreo and Levain cultism, but I sometimes I find the spectacle of food presentation a little unnecessary. I’m all for molecular gastronomy and innovative plating, but I don’t think the way you package a baked product needs to be any fancier than a white cardboard box. The beauty of Dominique Ansel’s Cronut is in the design of the pastry itself. The gold box adds a layer of pomp and circumstance that feels like a poor play to make me feel like the Cronut unboxing should be an event in itself.

The Cronut in all its sugar-crusted glory.

The Cronut in all its sugar-crusted glory.

 

Thankfully, as I alluded to above, the Cronut itself is a gorgeous display of craftsmanship. Even after a day of marinating in its own creamy innards, the layers of flaky dough were still distinct. Golden-brown and crispy on the outside, with a soft yellow, multilayered inside reminiscent of the croissant-side of its family, the pastry cream was still soft and oozing from the crevices. Cronut 1.0 was flavored vanilla rose, but Ansel is rolling out new flavors each month, so my June Cronut was lemon maple. Unfortunately, I’ve never been much of a lemon person, so I wish I had gotten to try the Cronut in its initial form.

Inside you can see the distinct layers of dough, and the cream oozing between them.

Inside you can see the distinct layers of dough, and the cream oozing between them.

According to Ansel’s website, the Cronuts are first fried in grapeseed oil, then rolled in sugar and filled with pastry cream, completing their donutification. This means that when you bite into the Cronut, the dominant flavor is that of the cream filling instead of the dough itself. For June’s iteration, the foremost taste is strongly lemon, with a hint of vanilla from the surrounding dough. I struggled to find any maple flavor at all, although it may serve mainly as a sweetener. A day after it was baked, the Cronut had indeed lost some of the lightness in the pastry, but you could still see the wafer thin and springy layers as you tore into them. The overall impression I got was one of eating a deep-fried croissant, perhaps because the basic architecture of the dessert was born from a croissant. I’m not sure what could have brought the Cronut closer to its donut heritage — perhaps its best thought of as a croissant adopted and raised from birth by donut parents.

All in all, while I applaud Dominique Ansel’s creativity and devotion to raising the pastry game, I think I’d rather try one of his takes on a more traditional dessert, like his highly regarded Kouign Amman (which was previously the most popular item on the Bakery’s menu).

 

 

Breads Bakery’s Almond Croissant (and more):

2013-06-08 11.40.56

Our other contender comes from Breads Bakery, down in Union Square. Breads is relatively new to the New York scene, opening in the beginning of 2013 as the first American outpost of the popular Lehamim Bakeries in Tel Aviv (Lehamim means “breads” in Hebrew). Located just off Union Square on East 16th St, Breads seems to still be flying just under the radar, despite earning the accolade of baking the “best babka in NY” from New York Magazine. When I visited the bakery/cafe last Saturday, I found a steady stream of customers but plenty of space to linger, sit and sample the menu.

Inside Breads -- the dessert and bread counter located up front, and the coffee is in the back.

Inside Breads — the dessert and bread counter located up front, and the coffee is in the back.

Breads offers both savory and sweet goods, with their loaves of various breads and baked items at the front counter, a coffee bar and selection of salads and sandwiches in the back, a small seating area in the middle. They win major points for an enthusiastic staff — everyone I talked to was willing to explain the menu and offer their own recommendations. Plus, you gotta love a place that not only offers free samples as you walk in, but also constantly replenishes the supply and rotates the sample selection. In the time I was there I got to try a fresh hard and crusty baguette, a boureka, and some onion bread.

A small sample of Breads baked goods.

A small sample of Breads baked goods. Note the rugelach on the left.

I didn’t get to test New York Magazine’s assertion this go-round, but I did buy a piece of rugelach, the other item Breads is well-known for. Both the rugelach and the babka are loaded up with a Nutella/Belgian chocolate filling, and covered with a sugar syrup after emerging from the oven, leaving a soft, flaky crust.

2013-06-08 12.31.33

Breads‘ rugelach, bringing me back to my days in Jerusalem.

My typical preference for babka or rugelach is cinnamon over chocolate, but man this was one phenomenal rugelach. You can detect just a hint of nuttiness in the filling, but the dominant flavor is the rich Belgian chocolate, similar to a ganache in texture. The dough is flaky on the outside, but yeasty within, the filling and the sugar glaze keeping it moist (and lingering on your fingers). Breads’ rendition reminded me of the personal-paradigm-shifting rugelach I had at Marzipan in Jerusalem. Maybe it’s because the chef behind Breads Bakery is Uri Scheft, a Danish-Israeli with an eye towards twisting up traditional breads, but a reverence for tradition with Jewish staples. For example, along with the dark Scandanavian rye loaves that fill the baskets at Breads, Scheft bakes up challah each weekend for Shabbat.

 

The flat but full-flavored Almond Croissant.

The flat, but full-flavored Almond Croissant.

But the more appropriate dish for Cronut comparison (Cro-comp?) is Breads’ version of an Almond Croissant, which Jacob selected. (Again, the lucky duck lives in the neighborhood — clearly I need to move to Gramercy.) While almond croissants are one of Jacob’s favorite pastries, I’ve only had a handful in my life, probably due to the poor quality of most of the ones you find at the local Starbucks or Au Bon Pain. Much like my rugelach experience, however, Breads’ take on an almond croissant proved eye-opening.

The pictures featured on Breads’ website show a familiarly puffy pastry, but the almond croissants we encountered at the bakery were the flattest I’d ever seen. However, the croissant was clearly baked with care, golden-brown with some slightly burnt areas near the edges. It appeared to be double-braided, almost like a challah loaf, and had marzipan piped on top, beneath a dusting of powdered sugar and sliced almonds. The first bite revealed that marzipan also filled the middle of the croissant. More viscous than the pastry cream in the Cronut, I strongly preferred Breads’ filling, since it gave a moistness to the croissant dough but held the whole pastry together, making it easier to eat overall. The lemon maple cream of the Cronut squirted out with each bite, leaving you with pastry cream on your hands and face. The more stable marzipan also allowed the taste of the dough to have more of a presence on your tongue. It made the almond flavor purer and more natural tasting than the common almond croissant, which tend to be differentiated from their original brethren simply by tossing a few almonds on top.

 

All in all, the Cronut and Almond Croissant fared equally on dough texture, but Breads wins out because of the basic architecture of its dessert. I think you need the integrity of a yeast donut to properly handle the pastry cream. In fact, most of the cream-filled desserts I can think of have a certain amount of heft to the surrounding baked dough — eclairs, cupcakes, even twinkies have a stronger structural base compared to the airyness of croissant layers. While the frying of the Cronut solidifies the dough a bit more after baking, the pastry cream doesn’t get absorbed by the Cronut, making the process of eating it a messier experience than its elegant appearance would suggestion. In the end, I sampled all three of these pastries long after they had been baked. Although the Cronut suffered the longest delay, even my friend who tried it fresh out of the fryer concurred that it was good, but not really worth all the hype. I’m happy for Dominique Ansel to get the business, because I honestly believe he’s pushing the industry forward, but on a blow-by-blow count, Breads Bakery wins in a knockout. The newest eye-catching, show-stopping fad can be pretty thrilling at the time, but sometimes all you need is a small tweak to familiar formulas to really be memorable.

Bottom line? If you can find your way to a Cronut with little hassle or time investment, give it a shot — it’s definitely a beauty to behold. But feel free to sleep in on Saturday morning if getting up at 5 sounds awful — Breads Bakery will be there, open until late and inviting you to sample and revel in some rich rugelach or commendable croissants.

 

Dominique Ansel Bakery

189 Spring Street (between Sullivan and Thompson)

http://dominiqueansel.com/

Breads Bakery

18 E 16th St.

breadsbakery.com

Picking Through the Pop-Ups: Mad. Sq. Eats

I’m a big fan of options — that’s why I love appetizer platters, buffets, and ice cream flavors with lots of mix-ins. I’d rather try a chicken finger/mozzarella stick/pig-in-blanket combo than munch through a bowl of boring popcorn, and give me Phish Food over plain jane vanilla any day of the week. Because of this, I’m always curious to check out the newest crop of pop-up food events in New York.

The term “pop-up” refers to short-term food projects that take over a public space, such as the Kubbeh Project that took place at Zucker’s Bakery earlier this year (which closed literally as I returned from Israel), or YUJI Ramen, the latest installation that is all the rage at the Whole FoodsSmorgasburg at Bowery.” Pop-up restaurants can serve to showcase the talents of a specific chef, or just simply explore the potential of a certain concept. The scene has seemingly exploded over the past few years, expanding to encompass not only established restaurants, but also food trucks and catering vendors through stalls at farmer’s markets and festivals. I got a small taste of some of the newer players on the pop-up scene last week when Jacob and I managed to sneak in  a visit to Mad Sq. Eats, on the last night before it closed up shop for the summer.

The entrance to Mad Sq. Eats, plenty busy on its final night.

The entrance to Mad Sq. Eats, plenty busy on its final night.

Mad Sq. Eats is a semi-annual, month-long pop-up food market that takes place next to Madison Square Park in the spring and the fall. Both established brick-and-mortar restaurants and relatively small-scale vendors are featured at MSE, and the makeup of the festival not only changes year to year, but also between seasons. This time around, the cuisines offered ran the gamut from East Asian to pizza to barbecue, and despite MSE being located in Manhattan’s Flatiron District, there were vendors representing at least Brooklyn, Queens, and the Bronx, if not all the boroughs. Some of the booths offered multiple dishes, while others stuck to variations of just one concept, like meatballs or arancini.

When Mad Sq Eats comes around again next fall, I’d definitely recommend trying to hit the festival in the middle of the month. There were significant negative consequences for visiting on the last day. First — the crowds. MSE is located in the tiny public space between Broadway and Fifth, just west of the park, and when we arrived around 7:45pm on Friday, it was overflowing with people perusing the vendors, waiting on lines, and trying to find a spot at one of the handful of tables set up in the middle of the market. Then, once Jacob and I had made the circuit and decided what we wanted to try, we discovered that our first choice, La Sonrisa Empanadas, was already completely sold out, with more than an hour before closing time. Refusing to be deterred, we quickly pivoted, deciding to take charge of our foodie fate by dividing and conquering. I hopped on line at Ilili’s booth, and Jacob headed down the row to Mrs. Dorsey’s Kitchen.

Give me your huddled masses yearning to eat treats...

Give me your huddled masses yearning to eat treats…

Ilili is a Lebanese/Mediterrean restaurant in the Flatiron that I’ve happily made multiple trips to. In fact, when I visited Mad Sq. Eats last fall I ended up ordering and loving the lamb shoulder shawarma sandwich. After the egregious lack of empanadas, I almost gave in and just ordered the shawarma again, but I convinced myself not to miss out on an opportunity to try something new, so I went with the Phoenician Fries, on Jacob’s recommendation. The lucky duck lives only a few blocks away from Madison Square (yes, and he’s close to Beecher’s — talk about unfair), so he’d already been to MSE a couple of times this May.

Phoenician Fries from Ilili, spiced and smothered to perfection.

Phoenician Fries from Ilili, spiced and smothered to perfection.

The Phoenician Fries were handcut and fried to order, covered in sumac, salt, Aleppo pepper, and garlic whip. They arrived looking pretty much like Middle Eastern cheese fries. Although I’ve previously stated my preference for ketchup over the trendier aioli, in this case I found the garlic whip absolutely addictive. The sumac and salt added a little bite to contrast against the creamy sauce, and the fries were perfectly crisp and crunchy due to being hot out of the oil. You can find these spiced spuds on Ilili’s restaurant menu year-round, and considering their generous brunch prix-fixe, I wouldn’t be surprised if we coincidentally crossed paths sometime in the near future.

While I was salivating over our fries, Jacob was off at Mrs. Dorsey’s Kitchen procuring one of their specialty grilled cheese sandwiches. The vendor dubs itself a “grilled cheese bar,” and until this week was a Brooklyn-based startup that existed solely at  pop-up events like MSE. As of this Monday, however, Mrs. Dorsey’s has a found a storefront, so kudos to them on entering the permanent NY food scene. We chose a cheddar/gouda combo grilled cheese, served on panini-pressed sourdough. It was far from a classic grilled cheese, but the sharpness of the cheddar mingled well with the smokier gouda, and the bread had a nice toasty crunch to it. The major detractor was the fact that the sandwich was not cooked for long enough, leaving the cheese warmed, but basically unmelted. Overall, It was a perfectly serviceable grilled cheese made with quality components, but nothing beyond what I could have made in my own kitchen. I’m not giving up on Mrs. Dorsey’s, however, since their catering menu is more varied and creative in its sandwich selection (such as the Jam Goat, featuring goat cheese and strawberry preserves). We’ll have to see where their new store is located, and what they’ll be serving.

The cheddar/gouda combo grilled cheese from Mrs. Dorsey's Kitchen. Strong cheese, but not as melted as it needed to be.

The cheddar/gouda combo grilled cheese from Mrs. Dorsey’s Kitchen. Strong cheese, but not as melted as it needed to be.

The display case at Mmm Enfes, full of buttery, stuffed pastries.

The display case at Mmm Enfes, full of buttery, stuffed pastries.

The other “main course” of our meal came from Mmm Enfes, a Turkish street food and pastry shop in Midtown West. We got two of the varieties of gozleme, a Turkish flatbread stuffed with meat and/or vegetables and cheese. We opted for the chicken and mushroom and the spinach and feta. The gozlemes reminded me of a hybrid between a stuffed naan and the flat laffa bread I had in Israel. The flatbreads were heated and then rolled like crepe, with the same slight sweetness and eggy flavor. The filling of chicken and mushroom was slightly dry and crumbly, and was heavily spiced, leaving me pretty thirsty. I found the spinach and cheese gozleme much more successful. The sweeter bread paired wonderfully with the salty cheese and the faint bitterness of the spinach, coming off like the wrap version of a quiche.

The chicken and mushroom gozleme, a little dry without a binder like cheese.

The chicken and mushroom gozleme, a little dry without a binder like cheese.

The spinach and feta gozleme, which I thought was superior due to the moister filling and stronger flavors.

The spinach and feta gozleme, which I thought was superior due to the moister filling and stronger flavors.

 

There’s really no point in a disclaimer anymore. Obviously I got dessert, and everyone expects me to rave about it. Well, I’m not going to disappoint you. We chose to visit Melt Bakery’s cart for some of their signature ice cream sandwiches. Melt, located on the LES, is “New York’s First Ice Cream Sandwich Store.” They make both the cookies and the ice cream that have made their creations infamous amongst ice cream devotees such as myself (it’s a wonder I haven’t given myself a lactose allergy at this point). Melt’s menu changes daily, so while Jacob had already gotten to try their Lovelet sandwich (red velvet cookies with cream cheese ice cream, dammit), I wasn’t given that option. I wasn’t too bitter, however, because I was able to order the Cinnamax, a snickerdoodle/cinnamon ice cream sandwich. Jacob chose the Morticia, featuring malted chocolate rum ice cream between two crackly chocolate cookies. As shown by the fist-to-sandwich comparison photo below, these sandwiches were actually smaller than Levain’s cookies, but I took that as a positive. The ice cream was full and creamy, and the cookies definitely didn’t skimp on the butter, so it was good not to have too large a serving of such a rich dessert, especially after our frie, cheese, and pastry dinner.

Melt's sandwiches are about the size of a classic Chipwich.

Melt’s sandwiches are about the size of a classic Chipwich. Shown here, Jacob’s deeply chocolate Morticia.

 I’m one of those people who simply cannot have enough cinnamon in things, to the point where I top my fake-o cappuccinos ($3 hand-frother off of Amazon, aka food-nerd present from the best mom ever!) of drip coffee and almond milk with a liberal shaking of cinnamon. So anything cinnamon bun or oatmeal raisin themed in the ice cream department is going to be right up my alley. The Cinnamax definitely satisfied my recurrent cinnamon craving, but I ultimately found the Morticia more satisfying. Where the Cinnamax falters is the similarity of flavors between the snickerdoodle and the cinnamon ice cream. While the cookies were soft and made it easy to keep the sandwich intact (a crucial component of a strong ice cream sandwich), in the end it was a very single-note dessert.

The lighter, sweeter Cinnamax.

The lighter, sweeter Cinnamax.

 Jacob’s Morticia, on the other hand, had a variety of different textures and flavors throughout it. The cookies were just as crackly as advertised, breaking off more readily than the chewier snickerdoodles, which made for a messier eating experience for sure. However, they had a rich dark cocoa flavor, which played off the sugary malt and rum tastes of the ice cream, and overall I enjoyed the textural contrast of the cookie vs. filling, as sticky as my hands got eating it. Somehow I found it more refreshing than the Cinnamax, although I’m not sure I would opt to order either flavor again if I visit Melt Bakery’s store downtown. I’m still holding out for the Lovelet, or the peanut butter/banana themed Elvis.


Even though my visit to Mad Sq Eats had its ups and downs, I fully recommend checking it out next fall. It’s wholly unique experience, like an artisanal version of the mall food court, where the prices are slightly higher and the food is infinitely better. It’s a wonderful chance to sample some up-and-coming and off-the-beaten path vendors, not to mention a delicious opportunity to support small businesses. I’m planning to make the trip to Hester Nights (Thursdays at the Eventi Space through September), and hopefully I’ll check out the Smorgasbar down at South Street Seaport. And hopefully when I head back to Mad Sq Eats in the fall, I may finally be able to try those empanadas.

Ilili

236 5th Ave (between 27th and 28th)

http://www.ililinyc.com/

Mrs. Dorsey’s Kitchen

138 Willoughby Street (in Brooklyn)

http://mrsdorseyskitchen.com/

Mmm Enfes

70 W. 39th St (corner of 6th Ave)

https://twitter.com/MmmEnfes

Melt Bakery

132 Orchard St

http://www.meltbakery.com/

The Grand Cookie Crawl: Jacques Torres Chocolate

The frosty air of these winter months dulls the senses. I leaned into the wind, pulling my collar tighter against my neck. I’d let myself get distracted in the past few weeks, pulled in by the jelly-filled hemlines of fancy dames like Lady Orwasher, or the dulcet tones of that Salty Pimp. Truth was, I couldn’t figure the last time I’d really knuckled down on the case. Here I was, a chance to pull myself out of the slums, to stop taking cases full of nobodies like those Fig Newtons and Chips Ahoy, a chance to play with the big boys, and what was I doing? Spinning my wheels and letting my eyes wander. I’m supposed to be checking out these alleged “best chocolate chip cookies” of New York, and all the checking out I’m doing is at the Food Emporium down the block. Another gust blew through me. Numb fingers fumbled with the slip of paper in my pocket. I had to refocus. Yes, all I had was this flimsy lead — a single name, an Upper West Side address, although I’d heard this guy had been seen all over the city. But I had to stop fooling around. I’d staked my reputation on this — there’s only one broad on the dessert beat, and that’s me. If I wanted to keep my cred, I had to check this guy out. Tonight, I had a date with Mr. Chocolate.

I can’t be the only one thinks a little film noir voiceover would add a lot of gravitas to everyday life, right? A little Bogie and Bacall to brighten up your case of the Mondays? At least then I can ignore the fact that my great “mission” is to purchase and devour a whole mess of chocolate chip cookies. Despite numerous delicious setbacks, this past weekend I finally got back to the Grand Cookie Crawl, making my way to one of the stores of Mr. Chocolate himself, Jacques Torres.

Jacques Torres Chocolate has 6 locations throughout Manhattan and Brooklyn, including one shop that focuses on ice cream instead of chocolate. Torres, a world-renowned pastry chef, is known mainly for his bars, bon bons, and hot chocolate (which I fully intend to investigate at a later date), but I’d seen his chocolate chip cookies on several “best of” lists, and I could believe that a man who prides himself on the quality of his chocolate, probably uses damn fine chocolate chips. So I paid a visit to the Upper West Side chocolate shop, which is a mere half a block away from Levain Bakery. Despite their physical proximity, the two businesses couldn’t be more different.

 

First Impressions:

The warm browns and reds and endless chocolate products make Jacques Torres pretty inviting from the get-go.

The warm browns and reds of the decor make Jacques Torres appear Continental, yet inviting from the get-go.

 

Unlike Levain’s humble basement bakeshop, Jacques Torres Chocolates (JTC) is a spacious, brightly lit shop in the style of a Parisian cafe. Once you walk in you’re faced with two options — to the left is a long counter displaying baked goods and chocolate confections, and to the right is the coffee and hot chocolate bar. The walls are filled with shelves and shelves of chocolate products, from powders to chocolate covered nuts and more. Torres said his initial vision was to create a “chocolate wonderland,” and the almost-overwhelming variety of chocolate products on display seems pretty Wonka-esque to me. One of his downtown locations features large windows into his factory floor, allowing customers to view the chocolate-making process in action, which I imagine only adds to the fantasy of Oompa-Loompas dredging chocolate rivers. The cafe has a few tables scattered throughout, and it seemed to be a cozy space to get a coffee and share a few treats with a friend. Although the cold weather was practically begging me to get a cup of hot chocolate, I had to resist and turn my attention to the cookie counter.

A view from the back of the shop -- the coffee/hot chocolate bar is in the background.

A view from the back of the shop — the coffee/hot chocolate bar is in the background.

 

The Cookies:

You really can't beat multiple stacks of cookies on display. Up front, the Chocolate Chip, and just behind it is the Mudslide. The Peanut Butter cookie is hiding in the very back.

You really can’t beat multiple stacks of cookies on display. Up front, the Chocolate Chip, and just behind it is the Mudslide. The Peanut Butter cookie is hiding in the very back.

 

The cookies are placed at the very front of the store, the closest items to the register. JTC offers 3 types of cookies — the standard Chocolate Chip, the Chocolate Mudslide (a double chocolate cookie with walnuts), and a Peanut Butter cookie. In our continuing two cookie sampling process, Jacob and I purchased the Chocolate Chip and the Chocolate Mudslide. JTC has its own procedure for delivering a unique cookie experience — while Levain is constantly baking batches to give customers cookies fresh out of the oven, and City Bakery keeps their cookies lukewarm under hot lamps, JTC gives you the option of enjoying a warm cookie no matter what time of day. Only the Chocolate Chip and Mudslide are available warm, a feat achieved by keeping a stash of cookies on a hot plate just behind the register.

The Chocolate Chip and the Chocolate Mudslide, coming in at about the size of a bagel.

The Chocolate Chip and the Chocolate Mudslide, coming in at about the size of a bagel.

 

In terms of physical makeup, the JTC’s cookies are large and flat, much more in the vein of City Bakery’s brand rather than the pet-rock shaped Levain cookies. They seemed to be about the size of a classic black and white cookie or a medium-sized bagel  — barely fitting in your hand. The Chocolate Chip was a little larger than the Mudslide, but the Mudslide won the fight in terms of thickness.

The dark streaks of chocolate that were visible on the surface turned out to be liquid chocolate eager to burst out.

The dark streaks of chocolate that were visible on the surface turned out to be pockets of liquid chocolate eager to burst out.

 

Breaking into the cookie, the effects of the different warming techniques became obvious. City Bakery’s cookies had just a little give but were predominately crunchy — still flavorful, but clearly baked much earlier the day. As I gushed about before, Levain’s fresh-baked cookies were my kind of texture, slightly underdone with a soft, chewy dough that mixed with the melting chocolate. JTC’s cookie again falls somewhere in the middle. The hot plate turned the chocolate chips into pockets of gooey, melted chocolate puddles, reminiscent of hot fudge sauce when you broke the cookie apart. The warmed dough was also softer, splitting easily but with a crispy top and definitely completely baked through. The Mudslide was much the same, although it seemed to have a center entirely made up of melted chocolate (the picture below reminds me of Orwasher’s jelly donut, in terms of level of filling). Perhaps because of this, the cookie itself seemed more pliable than the Chocolate Chip. In both cases, the melted quality of the chocolate made for a pretty messy eating experience — cue gobs all over my fingers and chin. These cookies are not intended for dainty eating.

The Mudslide -- once opened, the center of the cookie basically collapsed into a pool of chocolate fudge.

The Mudslide — once opened, the center of the cookie basically collapsed into a pool of chocolate fudge.

 

The Verdict:

To be honest, I was pretty disappointed with JTC’s Chocolate Chip cookie. While the chocolate used in the cookie was of a noticeably high quality, I found the cookie itself to be subpar. The dough was one-note, with the flavor of butter overwhelming everything else. Where were the caramelly notes of brown sugar? Where was the freaking vanilla? There was no subtlety to the cookie, and I found myself equating it to the slice-and-bake Mrs. Field’s cookies that they used to sell for a buck at the school store in junior high. It’s not that I mind a solid Mrs. Field’s cookie, but if you’re going to assert that your cookies are gourmet quality, you better be a step up from Le Tollhouse. While the texture of the Chocolate Chip cookie was more my style than City Bakery, ultimately I’d rank CB’s chocolate chip over JTC due to the dough.


I’m starting to see a real pattern in the Cookie Crawl — I tend to like the “alternate” cookie way more than the standard Chocolate Chip. This happened again at JTC, where I thought the Mudslide was far superior in all categories. Maybe it was because the chocolate was the star of the show. The Mudslide was basically a chocolate bomb in your mouth — bittersweet chocolate chips (well, molten fudge really) mixed with unsweetened cocoa powder and more chopped up bittersweet chocolate. The simplicity of the cookie is what makes it so successful — considering Jacques Torres is Mr. Chocolate, it’s unsurprising that his back-to-basics chocolate cookie would be the one to shine.

Overall, Levain keeps the top ranking by a wide margin. City Bakery was a solid cookie, but I’d rather try some of their other offerings, and Jacques Torres limps in at a far third. I did really enjoy the chocolate within the cookies, which makes me want to taste the bon bons and the variety of hot chocolates. But it looks like the traditional bakeries have the edge right now — Mr. Chocolate should stick to his gourmet confectioning, and leave the sugar creaming and dough baking to the cookie professionals.

Jacques Torres Chocolate
285 Amsterdam Ave (between 73rd and 74th)
http://www.mrchocolate.com

The Grand Cookie Crawl: Levain Bakery

Outside Levain

I feel I would be remiss if I didn’t have a Thanksgiving/food/family related post this week, with the big Turkey day coming up. But in the meantime I wanted to share a quick recap of my recent trip to Levain Bakery on the Upper West Side. It’s part of my epic, never to be finished cookie crawl through NYC. In a vain attempt to set parameters, I’ve made the top priority chocolate chip cookies, but my foodie cohort Jacob and I have already amassed a list of about 15 bakeries we need to explore. Heaven forbid I ever expand beyond the 5 boroughs.

Levain was actually the second stop on our informal cookie tour. Last week I went to City Bakery, but being a much better eater than blogger, I immediately stuffed the cookies in my face without taking a single photo. To provide contrast to my Levain experience, here’s a quick recap:

City Bakery in the Flatiron District is more like a snack bar/cafeteria, with sandwiches, soups, salads, etc. to go along with their desserts. It’s a fairly spacious place when you walk in, with seating on two floors and a main ordering station in the center. The cookies are situated under heat lamps near the register. Jacob and I tried the regular chocolate chip (they also offer a vegan one), and the double chocolate cookie. Both are palm-sized, thin and crispy cookies with a good bend upon breaking. The chocolate chip was solid, with strong vanilla and cinnamon notes, but the winner of the day was the double chocolate, which was rich without being overbearing, and skirted the line between dark chocolate and milk. They were both solid contenders, and I’d definitely recommend City Bakery to someone who prefers a chewier cookie.

Now Levain is a different beast altogether.  The bakery is a bit of a NY institution — its goods have been declared among the city’s best by countless websites and magazines, from Time Out NY to Daily Candy, to New York Magazine, to my personal fave, Serious Eats. Not to mention the fact that multiple close friends had raved to me about the cookies as being “life-changing.” So clearly I had to get my butt over there.

 

First Impressions:

I was surprised at how tiny Levain is. It’s basically a hole-in-the-wall storefront with the space devoted almost exclusively to the actual baking operation (good sign — these people take their baking seriously). You walk down a quick flight of steep stairs and cram into a tiny space to order from their very limited menu. Levain makes 4 types of cookies, a couple of rotating scones, and a handful of sandwiches and bread loaves. There are a few seats at a high counter by the window, but the crowd of people made it impossible to linger when Jacob and I were there.

From my perch at the top of the stairs, I tried to pick out which cookies I should sample (pro tip: bring a friend with you to avoid the shame of buying two cookies by yourself). I thought at first that the display was full of scones, but was quickly corrected — those, my friend, were the cookies. Holy moley.

The Cookies:

Since my main criteria for the cookie crawl is the noble chocolate chip, I of course had to get Levain’s signature Chocolate Chip Walnut. To mix it up, we also picked the Dark Chocolate Peanut Butter, leaving the Dark Chocolate Chip and the Oatmeal Raisin for another day. The cookies we were given were warm, and seemed to be fresh out of the oven. A quick sniff from the bag overwhelmed my nose with buttery, chocolatey aromas. This was gonna be good.

I’ve included a picture of Jacob’s fist next to a cookie to give a sense of scale. These things were massive, and heavy. There was a real heft to each one, and again I was reminded of scone more than anything else from the crispy outside. But thankfully, these cookies were far from the dry, crumbly scones at your local Starbucks. Once split apart, it was clear that Levain bakes each cookie fresh — the insides were warm and doughy, just underbaked so the chocolate chips liquified. The same was true of the dark chocolate peanut butter cookie, creating the effect of melted peanut butter swirled through the dough.

 

The Verdict:

Oh man, everyone was so, so right. I’m not usually a nuts-in-baked-goods person, and walnuts are my least favorite of the bunch, but I would eat Levain’s signature cookie for a living. It was my perfect consistency — a little crunch on the outside, but reminiscent of cookie dough on the inside, as opposed to the chewy, but fully baked cookies from City Bakery. And my god, you could pretty much taste the sticks of butter in these. Gooey, sweet but not overpoweringly so, I am totally a Levain convert now.

The high quality of the ingredients was especially clear in the dark chocolate peanut butter cookie. I think that the peanut butter/chocolate combo can often be spoiled by cheap peanut butter than tastes artificial and waxy, detracting from the chocolate rather than enhancing it. But Levain uses the best peanut butter chips I have ever tasted, hands down. It was such a rich, strong peanut taste, it was more like they somehow made baking chips out of the best natural peanut butter on the market. I was blown away by that aspect more than the dark chocolate base.

Now obviously these cookies are pretty monstrous, and once you’re done, there’s a small sugary pit that forms in your stomach, so if you’re looking for a light snack, don’t go to Levain. But if you’re a baker, cookie connoisseur, or just on the hunt for a damn fine dessert, check it out. Levain takes the top spot on the cookie crawl rankings, silly as that may be since there are only two so far. But it’s interesting to already see the distinctions in the types of cookies — can you even really compare City Bakery and Levain since they’re striving for such different consistencies? I guess I’ll just have to keep trying new cookies and see if the wider sample set reveals any trends. What a burden.

Happy Thanksgiving everyone! Hope you have plenty of turkey, joy, and of course desserts awaiting you on Thursday!

 
City Bakery 
3 West 18th Street  New York, NY 10011
http://www.thecitybakery.com/

Levain Bakery
167 West 74th Street  New York, NY 10023
www.levainbakery.com/