The Grand Cookie Crawl: Bouchon Bakery

2014-05-19 19.03.12

I have to apologize. I’ve been so busy filling my time and stomach with nachos and ice cream, I’ve neglected one of my most important missions — to wade through the endless morass of New York’s chocolate chip cookies for your edification and sanity. After far too long a hiatus, I bring you another entry in the annals of the Grand Cookie Crawl (and as a bonus, this one features pretender to the Oreo throne)!

In the waning days of freedom of my inter-job NYC staycation, I had the fortune of going to a taping of the Daily Show with (who else) Jacob, and so after an exhausting 90 minutes of sitting and laughing loudly, we obviously were in dire need of sustenance … made completely of sugar. So we trekked up Broadway to Columbus Circle, to sample the wares at Bouchon Bakery.

Bouchon Bakery is famed chef Thomas Keller’s ode to French boulangeries. Keller is the chef/owner behind 8 restaurants in the US, including renowned California restaurants The French Laundry and Ad Hoc, and NY hot spot Per Se (located next to Bouchon Bakery in the Time Warner Center). Not impressed enough? Keller has seven Michelin Stars, and according to his bio is the only American-born chef to hold multiple 3-star ratings by the Michelin Guide. I’ve yet to be able to visit one of his restaurants, but with Bouchon Bakery much more within reach, I was determined to try whatever of Keller’s output I could get access to.

 

 

First Impressions

 

The soft white and pastel paint of Bouchon Bakery are a nice break from the mall's metal and glass architecture.

The soft white and pastel paint of Bouchon Bakery are a nice break from the mall’s metal and glass architecture.

Located in the “Shops at Columbus Circle” (aka the Time Warner Center) just down the hall from Per Se, this location of Bouchon Bakery (there’s another in 30 Rock) is, well, kind of just a fancy mall bakery. When you get down to brass tax, the Time Warner Center is just a glitzy, glass and metal version of many of the upscale malls you can find in America. It’s anchored by the pedigree of high-caliber restaurants like Per Se and priciest-meal-in-NYC sushi heaven Masa, but look past them and you’ll find plenty of familiar faces, from Sephora and Williams Sonoma to Swarovski and even the Art of Shaving. So you can’t really fault Bouchon Bakery for fitting into this mold, restrained in both its physical and aesthetic footprints.

 

 

The large selection of baked goods helps, too.

The large selection of baked goods helps, too. That’s right, those macarons come in regular and SUPER-SIZED.

The space is fairly generic at first glance — a counter with refrigerated cases facing out towards a cluster of metal tables and chairs. Small touches evoke a French influence, from the delicate palette of pastel greens and pinks in the Bouchon Bakery logo and menus (not to mention the literally French quotes on the wall), to the chalkboard menus, to the retro light fixtures hanging above the baked goods. Speaking of, there were still a good amount of options at 7:30pm, including a wide variety of macarons (small and giant-sized), cookies, and traditional pastries. Bouchon Bakery also offers a small selection of savory items with sample versions displayed, leaving me vaguely disgusted by a bowl of soup that had to be on the verge of entirely congealed. When you get close to dinner, I’d suggest skipping the Bakery counter in favor of the recently opened cafe, which has a more robust menu, and probably doesn’t leave its soup out for hours.

Undeterred by sludgy soups, Jacob and I went for a selection of the Bouchon Bakery classics — a Chocolate Chip Cookie, a TKO (Thomas Keller Oreo, chosen for obvious reasons), and the eponymous Bouchon (which Jacob makes everyone try).

 

 

The Cookies:

 

The eponymous Bouchon, an elegantly cork-shaped ... fancy fudge cake.

The eponymous Bouchon, an elegantly cork-shaped … fancy fudge cake.

We’ll start with Bouchon Bakery’s namesake, the Bouchon. The word means “cork” in French, which explains its shape, but belies its heft. This is no crumbly, air-filled confection — it’s basically a dense, fudgy chocolate chocolate cake, made out of such a dark cocoa powder it’s nearly black (suggesting dutch-, or even ultra-dutch-processed cocoa). The taste was reminiscent of a box brownie mix, and I mean that in the best way possible — chewy and rich rather than cakey, the outside made of a crisp, thin skin giving way to a moist interior crumb. I certainly enjoyed the Bouchon, but found it almost too much even at such a small size. I’d love to pair it with a scoop of ice cream to vary up the texture a bit.

 

 

The TKO, for the discerning eater who doesn't claim Oreos as her kryptonite (aka, not me).

The TKO, for the discerning eater who doesn’t claim Oreos as her kryptonite (aka, not me).

Now as we know I’m a skeptic when it comes to Oreo-imitators. I’ll use Joe-Joes in baked goods in the place of Oreos, but if I’m chowing down on just the cookies, get those Newman-o’s away from my face. However, a simple Google search of “Bouchon TKO” will yield endless blog posts naming the cookie as “to die for,” “amazing” and a “more sophisticated” take on an Oreo. Occasionally I like to pretend I’m more than a 5-year with her hand in the cookie-jar when it comes to dessert, so I stuffed down my trepidation and made the ultimate sacrifice of eating an artisanal cookie.

Sadly, my friends, Nabisco’s dodgy ingredient list still wins the day. I found myself perplexingly disappointed by how, well, fresh the TKO was. The scalloped wafer cookies were made with the same uber-dark cocoa powder as employed in the Bouchon, which was evocative of Oreos, at least in appearance. The flavor of the cookies, however, was too intensely chocolatey, and there was a strange smoky/salty aftertaste that left Jacob semi-convinced Keller uses bacon in his cookies. The filling was a white chocolate buttercream, far too soft to stand up again the rigid wafers, so that with each bite I found the cream squeezing out the sides and into my hands. Again, the definitive white chocolate flavor was a step away from the unmistakable but somewhat anonymously sweet taste of Oreo creme. As so often happens, this was really a case of subverted expectations. Had I been given a TKO without knowing its name or inspiration, I probably would have happily dug in — to Keller’s credit, it’s a visually appealing cookie, well-made with high quality ingredients. But with the weight of Oreo reverence already tipping the scales, it’s no surprise that personally, the TKO didn’t stand a chance.

 

 

Bouchon Bakery's Chocolate Chip Cookie, simple, staid, classic, and pretty damn tasty.

Bouchon Bakery‘s Chocolate Chip Cookie, simple, staid, classic, and pretty damn tasty.

The reverse situation happened to me while eating the Chocolate Chip Cookie. It had mostly been an afterthought — an obligation for covering the Grand Cookie Crawl, and nowhere near as exciting as the new, shiny, unfamiliar Bouchon and TKO. But of course, it’s the underdog that steals first place. Bouchon’s Chocolate Chip Cookie is roughly the same size and shape as the ones at City Bakery and Jacques Torres — wide, thin, golden brown in hue. Bouchon uses semi-sweet chocolate chunks, and through the mystery of cookie chemistry, these chunks maintain a semi-solid state well after cooling (these cookies were sitting under heat lamps in a case, rather than warmed like JT’s). As you split the cookie, these pockets of gooey chocolate ripped open and oozed outward (although not quite the deluge of Levain‘s entry). I’ve come to the conclusion that the quality of the chocolate chips is not a huge priority for me when it comes to these cookies. Nestle semi-sweet or Guittard 80%, I’ll take either if given a properly executed dough. And Bouchon delivers exactly that — a cookie base with a crispy exterior but chewy inside, and strong notes of caramelized brown sugar and vanilla. To me, a good chocolate chip cookie baker isn’t afraid of his eaters encountering the stray chip-less bite, because the dough can stand on its own (sometimes I search through my mother’s batches for a chip-free runt of the litter, because her recipe is that good).

 

 

Final Verdict:

 

I’m still waiting for the cookie that can unseat Levain, and I’m not sure I’ll find it in NY. Anyone who thinks their favorite can topple those UWS behemoth baked goods, please let me know. I’m very much game for the challenge. However, I would slide Bouchon’s Chocolate Chip Cookie in above City Bakery’s (and Jacques Torres), because it had the killer combo of texture and flavor. Certainly I’d recommend Bouchon’s drop cookies over the TKO, although I’ll allow that others may be able to look beyond the paragon of packaged cookies and appreciate the subtlety of Keller’s ode to the childhood classic. I do want to try his take on a Nutter Butter, since I’m much more open-minded when it comes to peanut butter-based desserts. I’d also like to return for more items in the vein of the Bouchon, to see how Keller does with his takes on more traditional French pastries and cakes (those eclairs were calling out to me).

Considering its surroundings and pedigree, Bouchon Bakery is relatively unpretentious, and worth a visit if only for the variety of its menu, and the lovely view out onto Columbus Circle. Does it have the local, down-home vibe of a place like Levain? Of course not, it’s in a mall, after all. But if you can look beyond the brand, Bouchon Bakery does offer more than one spoonful of sugar to make your post-shopping credit card bill just a little bit easier to swallow.

 

Bouchon Bakery

Ten Columbus Circle, Third Floor

New York, NY 10019

http://bouchonbakery.com/

Finesse in the Familiar: Brunch at Lafayette Grand Bakery and Cafe

As I’ve mentioned before many times on this blog, I would not consider myself much of a thrillseeker. I’ve never been to Six Flags, you won’t catch me buying sriracha, and the concept of bungee jumping seems like  Medieval torture-device-turned recreation to me. The only area I really dare myself to try the new and unconventional seems to be the culinary scene. The more new cuisines and restaurants I try, the more curious I grow about Filipino dishes, or Himalayan food, or what makes an Alsatian dinner distinct from a French one.

This mindset can have its disadvantages, however. I often find myself unwilling to go the safe route when there are so many options in New York, so many opportunities for the thrill of finding a new flavor combination you never even knew you liked. But that can lead to missing out on an equally affecting meal due to its familiarity. Frank Bruni recently wrote a column in the New York Times about the value of being a regular, of returning to a specific restaurant for the comfort, the reliability of the service and menu, and the satisfaction of eating a meal you know will leave you happy. In fact, he mentions the chicken at Barbuto, a place I’d love to go back to, but often overlook because I’ve been there before, and they serve Italian instead of Afghani.

I bring this all up because of my recent brunch at Lafayette Grand Cafe & Bakery. It’s a perfect example of the kind of restaurant I find myself passing over too often in favor of Lebanese or Colombian fare — familiar French dishes executed with a delicate touch. Did I discover anything remarkably new during my brunch? No, but what I did have was a lovely meal with an attentive server, delicious food, and a pleasant atmosphere. It was a great reminder to put aside my foodie fanaticism for a second and enjoy the whole dining experience, from company to table-setting. And that is something that makes a place worth returning to.

First Impressions:

Lafayette -- the of a French cafe inside the body of an American brick behemoth.

Lafayette — the outside of a French cafe inside the body of an American brick behemoth.

Unsurprisingly, Lafayette sits on the corner of Lafayette and Great Jones Streets, evoking the classic bistro aesthetic, but spread out within a massive space. The descriptor “Grand Cafe” makes sense once you enter the restaurant and see how the generally claustrophobic sidewalk French bistro has been blown out to American Super-size proportions. Fortunately, this makes for a very comfortable restaurant, retaining the clean cut style of rich wood, white and blue accents, and light colored marble across a high-ceilinged dining room. Besides the indoor dining area, Lafayette features the largest outdoor seating space I think I’ve seen in New York, wrapping all the way around the corner. We ended up sitting underneath a massive awning because of possible rain, but there were probably 20-25 tables of different sizes within the partitioned outdoor area.

Inside Lafayette -- a larger dining area is up a few steps to the left, and the bakery is to the right.

Inside Lafayette — a larger dining area is up a few steps to the left, and the bakery is to the right.

As they say in the name, Lafayette is not just a sit-down restaurant. Walking in, you come face-to-face with the bakery and coffee shop, which offers takeaway savory and sweet items throughout the day, from baguettes to sandwiches to pastries (tartes, macarons, eclairs, quiches and more). The bakery has some countertop stool seating near the window, and a high table in the center with newspapers on it, for those wishing to pause for a moment while they dive into their danish du jour. I really appreciated the care and attention to detail shown in the selection of newspapers, composed of a wide array of international sources. If I lived a bit closer, I would definitely consider coming down for a petit dejuener and a leisurely read of the New Yorker.

The bakery area, full of unfairly tempting treats like the brightly colored macarons in the lefthand display case.

The bakery area, full of unfairly tempting treats like the brightly colored macarons in the lefthand display case.

The Food:

They have towers of croissants, in case you were concerned about the legitimacy of their French origins.

They have towers of croissants, in case you were concerned about the legitimacy of their French origins.

Lafayette’s brunch menu is made up of traditional fare with a bit a French flair to it, from oatmeal with cognac-stewed fruit to a ham, egg, and cheese sandwich on a croissant. After drooling over the abundant amount croissants in the display case of the bakery, and in the company of two fellow bread enthusiasts in Jacob and his mother, Brauna, we just had to start with the Boulangerie Basket (an assortment of baked goods with Vermont butter & confiture). Foolishly thinking we would still need a good amount of food after that, Jacob got the Smoked Salmon Benedict, and Brauna and I chose the Egg White Frittata with Mushrooms.

Our waitress was very friendly, and happy to answer all of our questions about the menu, and said it would be no problem to specifically request an almond croissant as part of our Boulangerie Basket. Apparently some lines got crossed in communicating our order, however, because this is the basket that arrived at our table:

An almond croissant for each of us, plus one for Elijah?

An almond croissant for each of us, plus one for Elijah?

Unclear if the kitchen was bitter about our high-maintenance request, or if they just thought we’re really big fans of almonds. Although we probably could have taken those four croissants down, when our waitress checked in on our table, she immediately realized how ridiculously redundant the basket was, and let us keep one croissant while she asked the kitchen for a more varied replacement. Take two:

Muuccchhh better. If I'm going to carbo-load, can I at least get some variety?

Muuccchhh better. If I’m going to carbo-load, can I at least get some variety? Clockwise from the top right: blueberry muffin, pain aux chocolat, raisin-walnut bread, and a plain croissant.

This time our basket was made up of a regular croissant, a pain aux chocolat, a blueberry muffin, and three pieces of raisin-walnut bread. The basket was served with Vermont butter and “confiture,” a French preparation of fruit preserves (apricot in our case). The basket ended up being my favorite part of the meal, which I suppose is understandable given the physical prominence of the bakery and the high-level pastries on display.

The Almond Croissant -- lone survivor of the demise of our first Boulangerie Basket.

The Almond Croissant — lone survivor of the demise of our first Boulangerie Basket.

The Almond Croissant was well worth requesting — the dough was light and flaky, but had a strong buttery quality that melted on your tongue. The almond filling was moist and gooey, not as mind-blowing as Breads’ version, but certainly a very high quality croissant. The Pain aux Chocolat was also good, although less memorable in my mind than the almond — there’s a lightness to the marzipan/almond filling in an almond croissant that I’ve yet to find in a chocolate one. The rich, fudgy center was made of dark chocolate, just on this side of bittersweet. The only downside was the distribution of ingredients. The filling was located too much in the center, so achieving the maximal bite combination of croissant dough and chocolate was a little difficult.

I usually don’t like blueberry baked goods, but I found the Blueberry Muffin surprisingly satisfying. I think it came from the fact that the muffin dough was almost coffee-cake like in texture, a thick, dense crumb that had some real chew to it, plus they used clearly fresh blueberries. I feel like so many of my taste preferences are based on experiences with lesser quality ingredients (you mean Entenmann’s isn’t the height of farm-sourced baking?), so I often surprise myself in the face of premium versions of foods I thought I disliked.

I’m always game for raisin-walnut bread, although it felt a little out of place in this basket of thick, butter-laced dough. That aside, the piece I tried was a solid effort, if not a showstopper (truthfully, most slices I’ve encountered in the US will never hold a candle to the raisin baguettes I ill-advisedly wolfed down in Cannes). Although we made a honorable attempt at finishing off the basket, we did end up having a few pieces of bread left over, including the regular croissant which Jacob doggy-bagged for later. After all, we did have our actual entrees to eat as well.

The partially deconstructed Smoke Salmon Benedict.

The partially deconstructed Smoke Salmon Benedict.

The Smoked Salmon Benedict (“served on brioche with sauce choron”), arrived in a cute cast-iron pan. The menu description was a bit misleading, since the brioche was actually placed off to the side, with the rest of the dish front and center. It was as if someone had slipped the bottom out of the benedict. The poached eggs were served atop a bed of sauteed spinach and smoked salmon, all of which was covered by the sauce choron (a tomato-infused hollandaise sauce). Nontraditional as it was, I really liked this approach, since it keeps the toasted brioche dry and crunchy, and allows you control the proportions of egg and toppings to bread base as you wish. I’m still at the point where salmon is an unnecessary (if no longer outright disliked) part of a dish, but I thought the eggs were nicely poached, and I enjoyed the addition of the tomato to the hollandaise — the acidity helped to brighten the sauce, which I frequently find a bit too heavy for egg dishes.

The Egg White Frittata -- a fresh, if familiar vegetable foray.

The Egg White Frittata — a fresh, if familiar vegetable foray.

The Egg White Frittata with Mushrooms seemed pretty plain from its description, but our waitress explained that the menu really undersells the item. The frittata actually includes the titular mushrooms, plus arugula, cherry tomatoes, and thinly sliced fingerling potatoes. Brauna and my dishes arrived in a colorful, cleanly plated manner, with the pop of the bright, freshly cut tomatoes and the arugula sharp against the softer yellows of the egg and sliced potato base. The interior of the dish revealed that it was clearly made of egg whites, but I swear there must have been a substantial amount of butter involved in the cooking, considering how rich it tasted. It probably sat a bit heavier than a regular egg white frittata, but the lump in my stomach could also have come from the ten pounds of bread I had already scarfed down at that point. Perhaps because of this, I really appreciated the acidity of the raw tomatoes as well as the bitterness of the arugula, and was delighted by the variety of mushrooms included once you cut into the frittata.  The freshness of the produce in the frittata helped to elevate the more bland egg white foundation.

Final Thoughts:

Let's be serious -- this is what France is all about, right?

Let’s be serious — this is what France is all about, right?

Overall, the dining experience I had at Lafayette has stuck with me more than the food that made up my brunch. I certainly enjoyed my meal, and have little bad to say about the specific dishes, but I felt like my frittata and the sauce choron flair of Jacob’s benedict were things I could fairly easily crib for my own weekend cooking. By far, the best part were Lafayette’s baked goods, and I would definitely come back to the bakery for a quick snack and a cappuccino. It’s actually located just down the block from one of La Colombe’s cafes, which is one of my favorite coffee companies I discovered while at school in Philly. I’d expect that I’ll continue to hit up La Colombe when I’m strolling through the area, since I really prefer their brew, but if I want to sit down, read a paper, and relax, Lafayette wins out.

As for the restaurant itself, I think the attentive service and large, spacious dining areas make Lafayette worth trying out for dinner (especially because I tend to prefer non-brunch French food). The relatively low noise level and comfortable distance between tables also make Lafayette a good spot to take your parents.

Embracing a little risk-taking doesn’t mean we have to put aside our occasional desire for the comfort of the familiar. Reliability and classic appeal are valuable and rare commodities in our increasingly multicultural and heterogenous world. Restaurants like Lafayette remind me that sometimes the best toys aren’t the shiniest, and sometimes the best parts of a meal are the people you get to enjoy it with. So call up your parents, your friends, your significant other, and head over to Lafayette for a solid meal in a pleasant setting. Worst case scenario, you walk out with an exceptional eclair or two.

Lafayette Grand Cafe & Bakery

380 Lafayette St (corner of Great Jones)

http://lafayetteny.com/