A Slurp Worth Waiting For: The Fabled Ramen of Ippudo

2014-02-05 12.46.03

Among the many reasons why I know that inside I’m an old lady (my reprehensibly early bedtime, my inability to heat my extremities, my tendency to bake cookies when bored), one of the strongest arguments is my love affair with soup. Chili, stew, chowder, consomme — gimme a bit of broth and I am down to disco. Not convinced that I’m weirdly into soup? Check out my adoration of the avgolemono at Village Taverna — that’s just chicken noodle!

Combine this with my umami lust, and the first item on Maggie’s winter dining list has got to be ramen. I’ve actually only discussed ramen one time on this blog, despite its treasured place in my heart. I guess the truth is I really don’t have it that often, and perhaps that’s why I leapt when I had the chance to actually eat at Ippudo last week, despite the staggering mountains of snow streaming down from the clouds.

Calling Ippudo “popular” is like calling Yo Yo Ma “kinda good at cello.” If you’re not a fan of the “no reservation” trend in NY dining, do not go to Ippudo (unless it’s in the middle of a snowstorm, as we will see). In a world of long lines for NY ramen, Ippudo is king. Their original location in the East Village is known for handing out epic wait times ranging up to 4 hours, and most visitors put their name on the list knowing full well they’ll need to head to a nearby bar and fervently pray for ramen sometime in the near future.

Ippudo opened up a new location in Hells Kitchen this past year, with a larger dining area and their noodle kitchen in the basement, but most people I’ve talked to didn’t know about it. Thanks to a robust snowfall (and a power outage at work), Jacob and I had a snowday, and decided that ramen was the perfect cure for the wet and windy weather. We opted to go to Ippudo Westside, even with the extra hurdle of subway snarls, because of the extra seating (and the potential back-up option of Totto Ramen, which has also been highly recommended for its noodle bowls).

 

First Impressions:

With it's simple exterior and plain sign, it's easy to completely miss the entrance to Ippudo Westside.

With it’s simple exterior and plain sign, it’s easy to completely miss the entrance to Ippudo Westside.

Ippudo Westside is located just off of 8th Ave, on 51st Street, and has about as nondescript an exterior as you can get without appearing to be intentionally hiding. The entrance is on the basement level of the building, so you have to go down a small set of steps to get inside. A large plate glass window gives you a glimpse of the ramen counter in the first room, but it’s not until you pass through the series of doors and curtains to the interior that you realize there’s a whole other room full of booths and tables.

The ramen counter as nearly as busy as I had expected it to be...

The ramen counter as nearly as busy as I had expected it to be…

... but the dining room was nearly empty.

… but the dining room was nearly empty.

 

The decor is pretty much what you’d expect from a Japanese restaurant — lots of bamboo, clean lines, and accents of white, black and red. Ippudo is actually an international chain, with restaurants in Australia, Malayasia, China and more, so I have to imagine their aesthetic is standardized. Regardless, you’re not coming here for the paint job, so let’s talk ramen.

The Food:

I had honestly expected to wait, even on a Wednesday at 1pm in the middle of a snowstorm, but although the ramen counter was pretty full, the dining room had just one table occupied, and so we were ushered right in. Which means I can’t really tell you if Ippudo is worth a 5 hour wait, but for a 30 second wait, it’s really frickin good. The staff was super-attentive — our waiter must have checked on us ten times over the course of the meal, seeing if we were ready to order, refilling our water, wiping down our table, clearing and replacing our plates at every stage of the meal, and of course repeatedly asking how every piece of food was. As a whole our lunch sped by, the entire meal taking probably less than 45 minutes, which I suppose makes sense in a restaurant where you’re trying to clear the tables as fast as possible for the endless stream of diners looming in the wings.

Jacob was ravenous, so we ended up ordering way more food than I had anticipated (fool me once, shame on you, fool me way too many times at this point …).We got the Ippudo Lunch Set, which gives you a choice of ramen with a small salad and a rice bowl topped with either pork, chicken or eel. We chose the Akamaru Modern Ramen and the Eel Rice Bowl, with an order of the Hirata Vegetable Buns to start. Then, after we had finished all that, Jacob was still hungry, so he peer-pressured me into getting another order of buns, this time filled with chicken. And that didn’t prevent us from going for dessert later that afternoon (although we had a nice walk through wintry Central Park in between, and afterwards, back at home,  I fell into a slight food coma back at home).

 

The Vegetable Hirata Buns -- renewing my love of kewpie mayo.

The Vegetable Hirata Buns — renewing my love of kewpie mayo.

The Chicken Hirata Bun, distinguishable only by the color of the glaze.

The Chicken Hirata Bun, distinguishable only by the color of the glaze.

As I mentioned above, it seemed like our order of Hirata Buns (Steamed buns(2pc) filled with your choice of Pork, Chicken or Eggplant & Eringi Mushroom, served with Ippudo‘s original spicy sauce and mayo) arrived a snap second after asking for them. They were very simply plated, the pair of buns sitting solo on a rectangular plate, but just like the decor, Ippudo let’s the food speak for itself. The only way to distinguish the vegetable buns from the chicken was the hue of the patty — the vegetable a deeper chocolate brown compared to the chicken’s lighter orange brown. Both patties were deep-fried and slathered in sauce and (what I assume was) kewpie mayo (http://www.thekitchn.com/what-is-kewpie-mayonnaise-44639). The creamy mayo balanced the heat and acidity of the sauce perfectly, and in both rounds the steamed bun itself was terrific, soft and chewy against the crunch of the romaine. I thought the chicken was satisfactory, though not mindblowing, triggering nostalgia for the General Tso’s chicken you get free samples of in mall food courts (Jacob said it took him back to childhood meals at Pick Up Stix).

I was much more intrigued by the vegetable buns, especially since they combined two of my favorite veggies. The mix of eggplant and mushroom were cooked to silky smoothness, but with enough remaining texture to be almost meaty, standing up against the panko coating. I was reminded of a cheeseless eggplant parm, and I mean that in the best way possible.

 

The basic, but artfully dressed side salad.

The basic, but artfully dressed side salad.

The salad and the Eel Rice Bowl were both just entre-acts before the main event, like clown cars before the trapeze artists step out on the platform. Again, both were cleanly and simply presented, the salad in a white, vaguely pentagonal bowl and the eel in a shiny black one. The salad was made up of a variety of greens, with some red cabbage and radicchio thrown in amongst the arugula and spinach. It was tossed in a subtle dressing, lighter than the usual viscous ginger-carrot dressing you get with a sushi bar salad. I’d guess it was the wasabi goma shoyu dressing used in the Ippudo Salad, but I didn’t really taste the wasabi at all, mostly just a subtle soy-based vinaigrette that helped the salad to function as a palate cleanser between the buns and our ramen.

 

The Eel Rice Bowl -- better in bite size, sushi form.

The Eel Rice Bowl — better in bite size, sushi form.

I had pushed to get the Eel Rice Bowl because eel has become my favorite order for sushi. The broiled eel arrived brightly seared and fragrant, sitting atop sticky sushi rice and a bit of seaweed. It was salty and smoky, but overall a little one-note for my taste. I think I prefer the bite-size sushi ratio of eel to rice better than the bowl version here, where it was hard to make the eel meat last through the entire portion of rice.

 

The Akamaru Modern Ramen, which actually lived up to all the buzz about it on the Internet.

The Akamaru Modern Ramen, which actually lived up to all the buzz about it on the Internet.

As you can see from the photo, we hadn’t even made it through our Eel Rice Bowl by the time the Akamaru Modern Ramen (“A more bold, modern translation of the original pork broth; thin noodles topped with Ippudo’s secret “Umami Dama” miso paste, pork chashu, cabbage, sesame kikurage mushrooms, scallions, and fragrant garlic oil”) arrived. My pre-meal research had told me that this was the best of Ippudo’s offerings, foregoing the more traditional ramen for this variety. Well, I have to say thank God for Internet-based food crowd-sourcing, because dammit if this wasn’t the best ramen I’ve ever had. Maybe I need to experience more ramen (and get over my Jewish guilt about eating pork), but I was just knocked out by this bowl of soup. The tonkotsu broth was incredibly rich and creamy, with small circles of fat floating lazily on top of it. I know it’s an overused descriptor, but you can’t help but describe the broth as “silky.” The black ribbons in the photo are actually shredded mushrooms, the slim ramen noodles hiding just below the surface. The red dollop is the Umami Dama miso paste, which when swirled throughout the soup provides a wallop of earthiness to augment the mushrooms. Counteracting that is the bite of the garlic oil and the acidity of the scallions. The noodles were perfectly al dente, holding their structure to the last slurp without becoming tough and chewy. I mostly picked around the slices of pork chashu, but the bites I tried were melt-in-your-mouth tender, salty and satisfying, although Jacob, of more refined pig palate, thought they were fairly run of the mill. I much preferred the soft boiled egg we had added to the order. You can see from the picture the semisolid state of the yolk, and the white was warm and toothsome. My only complaint was the temperature of the ramen — Jacob was content because he’s a wimp when it comes to hot soups, but I thought the broth could have been a touch warmer to start with. Ippudo offers the option of Kae-dama, or supplementary noodles, but frankly, I think you’d have to be half-starved to want them, since there were more than enough for Jacob and me to split and feel like we’d gotten our fill.

 

Final Thoughts:

Before we knew it, our whirlwind trip to Ippudo was at an end, our waiter rushing us off with a multiplicity of shouts of “arigato gozaimasu” (thank you very much) echoed by each member of the staff as we made our way out the door. It was an entertaining, if somewhat surreal experience, so different from what I had anticipated in terms of wait and dining time that I was caught somewhat off guard. Perhaps the secret of Ippudo Westside is not really out beyond the Midtown lunchers, or maybe other New Yorkers aren’t as devoted to ramen exploration as I am, preferring to stay local when a blizzard strikes. Regardless, it gives me possibly false hope that I can find the right time to arrange a return to Ippudo. This westside location has a vegan ramen that is supposed to blow the lid off of lame veggie ramen (which I have experienced before). The company is also apparently planning a secret restaurant in the upstairs space of Ippudo Westside, allegedly called Men-Oh and offering a completely different menu from the ramen locations. Given my experience with their vegetable and chicken buns, I’d be more than willing to see what non-ramen offerings the Ippudo kitchen staff can come up with.

All in all, I’d say Ippudo is worth the hype, but I feel I have to reiterate the unique circumstances of my visit. Is it worth a bit of a wait? Yeah, I’d say I’d wait an hour to have the high quality Japanese food they offer. 4 hours, well, I’m not sure about that, but I’m also the girl who got her Cronut through an intermediary. But if you’re willing to play the game and go during an off-time, you may just have the speedy, efficient, friendly service I experienced, in which case you’re in for a treat of noodle soup to brighten an old lady’s week. So put down your knitting and aim for the early bird special — I hear we’ve got a few more weeks of winter left and Ippudo’s ramen will definitely warm you to the bone.

 

Ippudo Westside

321 W 51st St (between 8th and 9th Avenues)

http://www.ippudony.com/about-west.html

Advertisements

One thought on “A Slurp Worth Waiting For: The Fabled Ramen of Ippudo

  1. Awesome! It’s one of those places that I have not made it to yet as I refuse to wait for hours on line. No food is worth wasting hours on line waiting for but this might be close. I love Ramen and need to try theirs. Off hours sounds like a plan!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s