I am a peanut butter freak, and I’ve discovered it’s an ailment that has only gotten worse as I’ve aged. When I was younger I used to be very picky about the quality of the peanut butter I tasted — Ritz Bitz was authentic enough for me, but Lord, the indignity of lowering myself to the artificial flavor of Peanut Butter Captain Crunch. I was a loyal Jif girl, and looked down my nose at other peanut butter brands. And though I’d like to think that my palate has gotten more refined as I’ve gotten older, my love of all things peanut butter has curiously grown by leaps and bounds, breaking free of my previous (mis)conceptions and invading all aspects of my eating (did you know peanut butter tastes great with yogurt? salads? cheese?).
Way back in April of last year I mentioned my desire to visit Peanut Butter & Co., and now I am proud to say I can finally check that item off my NYC food-list. I’d heard about Peanut Butter & Co. years ago, but had never found the time to go downtown and visit their store, nor even try their line of peanut butters that I’ve seen slowly expand through the tri-state area. Thankfully, Laura, my partner in crimes-related-to-pb & j (see our Jam Crawl and our visit to Bantam Bagels), was kind enough to take me to dinner at PB&Co. as a belated holiday present. It was a trip nearly a year in the making, but for a peanut butter devotee such as myself, it was a decidedly necessary pilgrimage to the Valhalla of cream-and-crunchdom.
Peanut Butter & Co. is located in Greenwich Village, just off of Washington Square Park and the hub of NYU. It obviously benefits from being so close to a huge student population, and its menu of sandwiches, cookies, brownies and ice cream seems tailor-made for hungover college kids.
The photos I had seen of the cafe made it seem like a large space, but standing outside the doors it became clear that it’s a relatively shallow store, with nearly half of the real estate taken up by the kitchen and counter. Entering the cafe, you find the cashier to the left, a small retail section in the back featuring the titular line of peanut butters, merch, baked goods and drinks, and then to your right a collection of tables, seating probably the same amount of people as the average Manhattan Starbucks. The decor is friendly and pared down, the exterior of the store painted bright blue and white, and the inside evoking a classic American kitchen with pastel yellow walls covered in vintage advertisements for peanut and sandwich products.
The service style is a little odd. There’s no table service (you order at the counter), but they do bring your food straight to your table … sometimes (we had to go up and fetch our own dessert). We also encountered a somewhat strange scenario during our visit — generally, PB&Co. has a faucet at the counter that dispenses regular NYC tap water (since everyone including Barney knows that PB leaves you pretty parched), but it was broken, and therefore covered to prevent anyone trying to use it. This meant that when we asked for tap water, the cashier told us our only option was to buy a bottle of water, citing a violation of NYC health chodes to fill a customer’s glass from a tap behind the counter. Now, granted I don’t know the health code, but you’d think they could have gotten a cooler or filled a pitcher, rather than forcing people to pay and engendering ill will. But then again, it seems to be a bustling place with a steady stream of customers, so perhaps they think they’ll just try to get a few more bucks out of folks until someone really puts up a fight.
In order to get the most out of the PB&Co. menu, we opted to split two sandwiches and share a dessert, ordering The Elvis, The Heat is On Sandwich, and the Bananarama Sundae to finish up. All of the sandwiches are served with both carrots and PB&Co. brand chips, which helps to fill out the plate a little bit. Not surprisingly, our sandwiches were ready in no time, so we could get down to some serious chewing.
The Elvis (“A grilled peanut butter sandwich, stuffed with bananas and honey”) is offered with an optional addition of bacon, and part of me regrets deciding to go without, because I think it would have added that extra salt and crunch the sandwich needed. The sandwich was very uniform in texture, soft and gooey from being grilled. Now both Laura and I agreed that almost any sandwich improves with grilling, but in this case, because of the melted quality of the peanut butter, it was nearly impossible to tell that we had chosen PB&Co.’s “Crunchtime” crunchy peanut butter, which I had hoped would mix things up a bit in terms of mouthfeel. The flavor was certainly pure and strongly peanutty, and ended up being the dominant note of the sandwich. I have to question the cafe’s definition of “stuffed” here, because both the honey and the banana seemed conservatively applied, getting lost in the melting swirl of the peanut butter. Still, you can’t fault the combination of flavors as a classic, and I thought the peanut butter itself was top notch. There’s just something so delightful and nostalgic about the oozing, gooey drip of peanut making your fingers sticky and forcing you to lick it off like a 5 year old. But Laura and I concurred that The Elvis was very much a sandwich we could have made in our own kitchens (even with PB&Co.’s own product), and gotten more bang for our buck.
The Heat is On Sandwich (“Spicy peanut butter and chilled grilled chicken, with a little bit of pineapple jam. Like a Thai satay — only better”) was definitely the most interesting dish of our dinner, and I’m glad that Laura convinced me to order this over another meatless option. The title refers to PB&Co.’s spicy variety of the same name, and I was a little nervous about how hot the spread would be. It turned out to have a substantial kick to it, with the inherent sweetness of the peanut butter up front and the cayenne really coming through on the back end. The chicken was firm yet moist, although it mostly served as a vehicle for the peanut butter’s dominating flavor. Similarly, it was hard to discern the pineapple flavor of the jam, although I appreciated the gelatinous texture and the jam’s use as a cooling element against the spicy peanut butter. Although PB&Co. describes it as similar to a Thai sandwich, I found it lacked the soy/umami taste that separates satay sauces from regular melted peanut butter. We got the sandwich on toasted whole wheat bread, and I had hoped that meant the entire sandwich would be grilled (see comment about the benefits of grilling above), but alas, the toaster touched the bread only. This was certainly a more creative and more filling sandwich than The Elvis, and I could see this being a knockout dish if it was first grilled, and then had the pineapple jam applied.
Now before I even comment on our sundae, let’s take a moment to discuss proper ice cream serving etiquette. Ice cream sundaes, if served in a tall glass or high-rimmed bowl, should come with long-handled spoons, preferably metal ones. Otherwise you’re left with an inadequate tool for digging deep to the bottom of the bowl to scoop out lingering hot fudge or an errant chocolate chunk, and risk getting melted ice cream all over your hands in the process of excavation. (This pertains mostly to hard-style ice creams — a soft-serve Carvel sundae, for example, will yield easily to a plastic spoon.)
The Bananarama Sundae (“What a banana split! Three scoops of ice cream, sliced bananas, graham crackers, peanut butter, Marshmallow Fluff, whipped cream and chocolate sauce. Wonderful for sharing, if you are so inclined”) was cutely served in a large mug, but arrived with only flimsy plastic spoons with which to tackle it. This made it difficult to get a bite that involved all of the elements of the dessert, especially considering the middle layer of solid chocolate ice cream. It was aesthetically pleasing, with a large dollop of whipped cream on top, drizzled with chocolate sauce and graham cracker crumbs. Generally the sundae comes with vanilla ice cream, but PB&Co. had sold out of it earlier in the day (a testament to the appeal of their ice cream, since it continues to be frigid in NYC). We opted for chocolate ice cream as the base of the dessert, and I’d actually recommend requesting it over the vanilla if you have the chance. I liked all of the individual components of the sundae, but once you dove in it seemed like the construction wasn’t given proper attention. I’ll admit I’ve become a bit biased about this after experiencing the intense consideration that goes into Big Gay’s Salty Pimp — first sea salt, then dulce de leche in the cone, then ice cream, etc. Here the Bananarama had chunks of graham crackers on the bottom, covered in peanut butter and Fluff, then the ice cream, then the whipped cream, chocolate sauce, and graham cracker crumbs. That meant that you had to struggle to get through the ice cream to reach the crunchy crumbs and gooey Fluff, which over time stiffened up to make things even more difficult. Initially it was super goopy and true-to-name fluffy, but by the end (and trust me, we didn’t dilly-dally, since Laura is as much of a fast-eating food honeybadger as I), everything had started to congeal and required a dedicated application of elbow grease. An easy solution would be to replace the chocolate sauce with hot fudge (frankly, always a good choice), which would have kept the Fluff warmer for longer, and allowed better mixing with the graham crackers and peanut butter sauce. And just like The Elvis, Laura and I felt like there was a serious lack of bananas — why so skimpy on the fruit, PB&Co.? But as a positive, the Bananarama allowed us to sample a variety of the toppings offered, so I’ll be able to make a more strategic order the next time I stop in.
My trip to Peanut Butter & Co.’s cafe was a great holiday present, and I’m grateful to Laura for taking me. Overall, it’s a cute homestyle spot offering familiar and comforting, if somewhat pedestrian fare. I’m happy I visited and sampled the savory menu, but I think if I go back it’ll be when the weather warms up so I can try out some of their other ice cream options (word on the street is that their milkshakes are killer). When it comes down to it, unless I suddenly develop a serious allergy, peanut butter is going to be a big part of my life for the foreseeable future. For all of the quibbles I have about the food at their cafe, I have to applaud Peanut Butter & Co. for giving peanut butter a proper place in the spotlight, and helping to spread George Washington Carver’s message of brotherhood and legume love.
Peanut Butter & Co.
240 Sullivan St. (between 3rd and Bleecker)